application of the kano model to sensory ...

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3 Data linkage, classification into Kano’s typology In the following, all “influential” descriptors were classified to the three Kano categories according to the following classification rules Riviére et al., 2006, S. 576) • Descriptors found “influential” only in the 3rd session modelling (dissatisfying products) are must-be attributes • Descriptors found influential only in the 2nd session modelling (satisfying products) are attractive attributes • Key drivers for both sessions modelling are performance attributes. Customer satisfied Customer neutral Customer dissatisfied 8 th Pangborn Symposium Florence Needs not fulfilled Session 3 (dissatisfying products) Session 2 (satisfying products) Attractive Attribute Needs fulfilled Performance Attribute Must-be Attribute page 16
3 Data linkage, classification into Kano’s typology Consequences for optimizing the ideal smoothie 1. Optimize all must-be attributes to avoid dissatisfaction 2. Optimize all performance attributes to ensure satisfaction 3. Optimize all attractive attributes to arouse high satisfaction level and to distinguish from competitive products Customer satisfied Customer neutral Customer dissatisfied 8 th Pangborn Symposium Florence Needs not fulfilled Session 3 (dissatisfying products) Session 2 (satisfying products) Attractive Attribute Needs fulfilled Performance Attribute Must-be Attribute page 17
Page 1 and 2: Customer satisfied Customer neutral
Page 3 and 4: Background / Research questions Kan
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Page 7 and 8: 1 Illustration of the product evalu
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Page 13 and 14: 3. Data linkage, classification int
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Page 21 and 22: Management Summary Innovativeness a

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