application of the kano model to sensory ...
application of the kano model to sensory ... application of the kano model to sensory ...
3 Data linkage, classification into Kano’s typology In the following, all “influential” descriptors were classified to the three Kano categories according to the following classification rules Riviére et al., 2006, S. 576) • Descriptors found “influential” only in the 3rd session modelling (dissatisfying products) are must-be attributes • Descriptors found influential only in the 2nd session modelling (satisfying products) are attractive attributes • Key drivers for both sessions modelling are performance attributes. Customer satisfied Customer neutral Customer dissatisfied 8 th Pangborn Symposium Florence Needs not fulfilled Session 3 (dissatisfying products) Session 2 (satisfying products) Attractive Attribute Needs fulfilled Performance Attribute Must-be Attribute page 16
3 Data linkage, classification into Kano’s typology Consequences for optimizing the ideal smoothie 1. Optimize all must-be attributes to avoid dissatisfaction 2. Optimize all performance attributes to ensure satisfaction 3. Optimize all attractive attributes to arouse high satisfaction level and to distinguish from competitive products Customer satisfied Customer neutral Customer dissatisfied 8 th Pangborn Symposium Florence Needs not fulfilled Session 3 (dissatisfying products) Session 2 (satisfying products) Attractive Attribute Needs fulfilled Performance Attribute Must-be Attribute page 17
- Page 1 and 2: Customer satisfied Customer neutral
- Page 3 and 4: Background / Research questions Kan
- Page 5 and 6: 1 2 3 Background / Research questio
- Page 7 and 8: 1 Illustration of the product evalu
- Page 9 and 10: 1 Illustration of the product evalu
- Page 11 and 12: 2. Illustration of the product perc
- Page 13 and 14: 3. Data linkage, classification int
- Page 15: 3 Data linkage, classification into
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- Page 21 and 22: Management Summary Innovativeness a
3 Data linkage, classification in<strong>to</strong> Kano’s typology<br />
In <strong>the</strong> following, all “influential” descrip<strong>to</strong>rs were classified <strong>to</strong> <strong>the</strong> three Kano<br />
categories according <strong>to</strong> <strong>the</strong> following classification rules Riviére et al., 2006, S. 576)<br />
• Descrip<strong>to</strong>rs found “influential” only in <strong>the</strong> 3rd<br />
session <strong>model</strong>ling (dissatisfying products)<br />
are must-be attributes<br />
• Descrip<strong>to</strong>rs found influential only in <strong>the</strong> 2nd<br />
session <strong>model</strong>ling (satisfying products) are<br />
attractive attributes<br />
• Key drivers for both sessions <strong>model</strong>ling are<br />
performance attributes.<br />
Cus<strong>to</strong>mer<br />
satisfied<br />
Cus<strong>to</strong>mer<br />
neutral<br />
Cus<strong>to</strong>mer<br />
dissatisfied<br />
8 th Pangborn Symposium Florence<br />
Needs not fulfilled<br />
Session 3<br />
(dissatisfying<br />
products)<br />
Session 2 (satisfying<br />
products)<br />
Attractive<br />
Attribute<br />
Needs fulfilled<br />
Performance<br />
Attribute<br />
Must-be<br />
Attribute<br />
page 16
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