application of the kano model to sensory ...
application of the kano model to sensory ...
application of the kano model to sensory ...
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3 Data linkage, classification in<strong>to</strong> Kano’s typology<br />
In terms <strong>of</strong> consumers heterogeneity 3 segments have been detected by<br />
an innovative segmentation approach using Wards-Hierarchical-Clustering<br />
Consumer<br />
1<br />
2<br />
3<br />
…<br />
yellow<br />
orange<br />
colour<br />
Segment 1<br />
Containing 40 consumers<br />
31 statistically significant<br />
descrip<strong>to</strong>rs <strong>of</strong> satisfying products<br />
grey<br />
brown<br />
<strong>to</strong>ne<br />
…<br />
Consumer<br />
1<br />
2<br />
3<br />
…<br />
8 th Pangborn Symposium Florence<br />
31 statistically significant<br />
Descrip<strong>to</strong>rs <strong>of</strong> dissatisfying products<br />
yellow<br />
orange<br />
colour<br />
Analysing Segments <strong>of</strong> Consumers by comparing <strong>the</strong> 62<br />
acceptance influencing coefficients <strong>of</strong> every consumer<br />
Segment 2<br />
Containing 40 consumers<br />
grey<br />
brown<br />
<strong>to</strong>ne<br />
…<br />
Segment 3<br />
Containing 21 consumers<br />
page 15
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