application of the kano model to sensory ...
application of the kano model to sensory ...
application of the kano model to sensory ...
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3 Data linkage, classification in<strong>to</strong> Kano’s typology<br />
101<br />
Consumers<br />
x<br />
For each consumer <strong>the</strong> influence coefficient on acceptance is estimated by using<br />
satisfying & dissatisfying acceptance scores and perception data for PLS 1<br />
<strong>sensory</strong> pr<strong>of</strong>iles<br />
<strong>of</strong> <strong>the</strong> 16<br />
smoothies<br />
Consumer<br />
1<br />
2<br />
3<br />
…<br />
…Acceptance <strong>of</strong><br />
5 individually<br />
satisfying<br />
products<br />
31 statistically significant<br />
Descrip<strong>to</strong>rs<br />
yellow<br />
orange<br />
colour<br />
grey<br />
brown<br />
<strong>to</strong>ne<br />
…<br />
8 th Pangborn Symposium Florence<br />
<strong>sensory</strong> pr<strong>of</strong>iles<br />
<strong>of</strong> <strong>the</strong> 16<br />
smoothies<br />
Consumer<br />
1<br />
2<br />
3<br />
…<br />
yellow<br />
orange<br />
colour<br />
Acceptance <strong>of</strong> 5<br />
individually<br />
dissatisfying<br />
products<br />
31 statistically significant<br />
Descrip<strong>to</strong>rs<br />
grey<br />
brown<br />
<strong>to</strong>ne<br />
…<br />
page 14
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