application of the kano model to sensory ...

application of the kano model to sensory ... application of the kano model to sensory ...

fh.nordhausen.de
from fh.nordhausen.de More from this publisher
01.10.2013 Views

1 Illustration of the product evaluation by consumers 2. and 3. Session of the Consumer Test: Each consumer rated 5 out of his satisfying and 5 out of his dissatisfying smoothies on a 9-point hedonic scale Customer satisfied Customer neutral Customer dissatisfied Needs not fulfilled Attractive Attribute Needs fulfilled Performance Attribute Must-be Attribute 8 th Pangborn Symposium Florence 2. Session 5 out of the satisfying smoothies 3. Session 5 out of the dissatisfying smoothies page 10

2. Illustration of the product perception by the descriptive panel Approach 8 th Pangborn Symposium Florence page 11

2. Illustration <strong>of</strong> <strong>the</strong> product perception by<br />

<strong>the</strong> descriptive panel<br />

Approach<br />

8 th Pangborn Symposium Florence<br />

page 11

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