application of the kano model to sensory ...
application of the kano model to sensory ... application of the kano model to sensory ...
1 Illustration of the product evaluation by consumers 2. and 3. Session of the Consumer Test: Each consumer rated 5 out of his satisfying and 5 out of his dissatisfying smoothies on a 9-point hedonic scale Customer satisfied Customer neutral Customer dissatisfied Needs not fulfilled Attractive Attribute Needs fulfilled Performance Attribute Must-be Attribute 8 th Pangborn Symposium Florence 2. Session 5 out of the satisfying smoothies 3. Session 5 out of the dissatisfying smoothies page 10
2. Illustration of the product perception by the descriptive panel Approach 8 th Pangborn Symposium Florence page 11
- Page 1 and 2: Customer satisfied Customer neutral
- Page 3 and 4: Background / Research questions Kan
- Page 5 and 6: 1 2 3 Background / Research questio
- Page 7 and 8: 1 Illustration of the product evalu
- Page 9: 1 Illustration of the product evalu
- Page 13 and 14: 3. Data linkage, classification int
- Page 15 and 16: 3 Data linkage, classification into
- Page 17 and 18: 3 Data linkage, classification into
- Page 19 and 20: 3 Data linkage, classification into
- Page 21 and 22: Management Summary Innovativeness a
2. Illustration <strong>of</strong> <strong>the</strong> product perception by<br />
<strong>the</strong> descriptive panel<br />
Approach<br />
8 th Pangborn Symposium Florence<br />
page 11