application of the kano model to sensory ...
application of the kano model to sensory ...
application of the kano model to sensory ...
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1<br />
Illustration <strong>of</strong> <strong>the</strong> product evaluation by consumers<br />
2. and 3. Session <strong>of</strong> <strong>the</strong> Consumer Test: Each consumer rated 5 out <strong>of</strong> his<br />
satisfying and 5 out <strong>of</strong> his dissatisfying smoothies on a 9-point hedonic scale<br />
Cus<strong>to</strong>mer<br />
satisfied<br />
Cus<strong>to</strong>mer<br />
neutral<br />
Cus<strong>to</strong>mer<br />
dissatisfied<br />
Needs not fulfilled<br />
Attractive<br />
Attribute<br />
Needs fulfilled<br />
Performance<br />
Attribute<br />
Must-be<br />
Attribute<br />
8 th Pangborn Symposium Florence<br />
2. Session<br />
5 out <strong>of</strong> <strong>the</strong> satisfying<br />
smoothies<br />
3. Session<br />
5 out <strong>of</strong> <strong>the</strong> dissatisfying<br />
smoothies<br />
page 10
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