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Sexualistation of Young People

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Sexualisation <strong>of</strong> <strong>Young</strong> <strong>People</strong> Review<br />

64<br />

Conclusion<br />

The research summarised in this<br />

section suggests that there are negative<br />

consequences associated with the<br />

sexualisation <strong>of</strong> children in terms <strong>of</strong> body<br />

dissatisfaction, lower self-esteem, sexual<br />

harassment and views on sexual violence.<br />

It’s unrealistic to assume that we can<br />

stop our children and young people from<br />

seeing sexualised images and messages.<br />

But what we can do is give them tools to<br />

help them understand and interpret what<br />

they see, and build up their confidence<br />

so that they feel secure in their own<br />

identity. In the past it was adult women<br />

who felt the imperative to look ‘sexy’.<br />

Now this imperative is in danger <strong>of</strong> being<br />

adopted by younger and younger girls<br />

who will inevitably face the same feelings<br />

<strong>of</strong> inadequacy, failure to live up to an<br />

unrealistic ideal, and a distillation <strong>of</strong> their<br />

self-worth that it is only based on the<br />

ability to attract attention from others.<br />

Children who don’t feel happy about<br />

themselves are more likely to latch on<br />

to things that promise popularity and<br />

acceptance. As the evidence in this<br />

section shows, all too <strong>of</strong>ten that will<br />

mean conforming either to the hypersexy<br />

or the hyper-masculine norm. The<br />

evidence suggests that children with low<br />

self-esteem, and those without a close,<br />

supportive family network, are most<br />

vulnerable to sexualised content and<br />

most likely to suffer negative impacts.<br />

It’s a double whammy: there’s no one<br />

there to moderate their activities so they<br />

are more likely to have more frequent<br />

and more prolonged exposure to<br />

inappropriate material and when they<br />

are exposed to this material there is no<br />

one there to talk to about it or to help<br />

make sense <strong>of</strong> it.<br />

Many young women now believe that<br />

the only confidence worth having is<br />

sexual confidence – and while sexual<br />

confidence is certainly important it<br />

seems that what this hyper-sexualised<br />

society is selling to girls is actually a<br />

caricature <strong>of</strong> sexual confidence. From<br />

the physical attributes <strong>of</strong> cosmetically<br />

enhanced breasts to the ‘sexual scripts’<br />

<strong>of</strong> pleasing your partner ‘no matter<br />

what’, the porn star ideal <strong>of</strong> sexuality<br />

and beauty is certainly not the only<br />

and arguably not the best way for<br />

young women to attain ownership <strong>of</strong><br />

their sexuality. Perhaps we need to be<br />

discussing with young people that true<br />

sexual confidence and sexual liberation<br />

means that you don’t have to enjoy and<br />

accept all forms <strong>of</strong> sexual entertainment<br />

for the sake <strong>of</strong> seeming comfortable with<br />

your sexuality.<br />

Schools can help children develop<br />

the capacity to interpret and filter<br />

information and to recognise and value<br />

diversity. As such perhaps we need to<br />

consider the value <strong>of</strong> media literacy<br />

and gender studies and begin to see<br />

them as core to the curriculum we<br />

teach our children. Sex education, too,<br />

must focus on preparing young people<br />

to form healthy, respectful, emotionally<br />

fulfilling relationships. Focusing on<br />

prevention <strong>of</strong> STIs and the mechanics<br />

<strong>of</strong> sex, while important, does not<br />

prepare young people for the complex<br />

emotional nuisances, power dynamics,<br />

and performance anxiety <strong>of</strong> early sexual<br />

relationships.<br />

Advertising is a multi-billion pound<br />

industry because it works – it has an<br />

effect – so to say that its impact on young<br />

people hasn’t been proven is disingenuous.<br />

What we need to consider is how the<br />

effect <strong>of</strong> the media interacts with other<br />

factors (psychological, familial and social)<br />

to bring about a situation where young<br />

people’s sexuality is commodified and<br />

ultimately used against them.

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