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Sexualistation of Young People

Sexualistation of Young People

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The long-term effects<br />

When girls evaluate themselves<br />

against unrealistic airbrushed images<br />

it cultivates a feeling <strong>of</strong> falling short,<br />

<strong>of</strong> not being ‘good enough’. This then<br />

leads to appearance anxiety – a process<br />

labelled by some theorists as ‘normative<br />

discontent’. 288 Hyper-sexualised, valueladen<br />

images and messages that girls<br />

are exposed to are having a pr<strong>of</strong>ound<br />

impact not only on their body image<br />

but on their sense <strong>of</strong> self.<br />

The evidence suggests that even brief<br />

exposure to images <strong>of</strong> thin models<br />

can lead to acute body dissatisfaction;<br />

similar trends emerge from longer-term<br />

studies. One such study looked at the<br />

impact <strong>of</strong> giving girls a subscription<br />

to fashion magazines on levels <strong>of</strong> thin<br />

ideal internalisation, body dissatisfaction,<br />

dieting and bulimia and negative feelings<br />

and emotions. The research found<br />

that extended exposure was likely to<br />

have a long-term impact on ‘vulnerable’<br />

teenagers. 289<br />

There has been a subtle but significant<br />

shift with regard to what girls are beig<br />

validated for. Increasingly, the message<br />

being sent out to girls is that youth and<br />

beauty aren’t enough: they’ve got to be<br />

‘sexy’, too. Sexiness and desirability form<br />

the core <strong>of</strong> a girl’s value and identity. 290<br />

And when we encourage girls to equate<br />

their self-worth with a narrow,<br />

288289290<br />

288 McRobbie (2007). Quoted in Coy and<br />

Garner (in press)<br />

289 Stice and Spangler et al. (2001)<br />

290 Gill (2007)<br />

idealised – and, for most, unachievable<br />

– representation <strong>of</strong> the female form,<br />

we are encouraging them to think<br />

<strong>of</strong> themselves as objects. Girls are<br />

becoming more concerned with how<br />

others perceive them than with their<br />

own interests and desires. 291<br />

This self-objectification fits well with<br />

the current media focus on selfimprovement<br />

– not in the form <strong>of</strong><br />

learning a new skill but <strong>of</strong> enhancing<br />

one’s physical appearance. 292 The<br />

implication is that the antidote to<br />

whatever ails you – bad relationships,<br />

depression, low-self-esteem – is to<br />

change the way you look to more<br />

closely resemble the current ideal.<br />

It has been suggested that greater media<br />

literacy could help to ameliorate the<br />

negative effects <strong>of</strong> exposure to idealised<br />

images. 293 However, some researchers<br />

have expressed the concern that, over<br />

time, any benefit would be outweighed<br />

by the sheer volume <strong>of</strong> images in<br />

circulation, suggesting that, to be truly<br />

effective, measures to improve media<br />

literacy needed to be accompanied<br />

by wider use <strong>of</strong> average-sized models<br />

and initiatives aimed at encouraging<br />

society as a whole to take a more<br />

critical and questioning approach to the<br />

perpetuation <strong>of</strong> unrealistic ideals.<br />

291292293<br />

291 APA (2007)<br />

292 Brumberg (1997)<br />

293 Yamamiya and Cash et al. (2005)<br />

Sexualisation <strong>of</strong> <strong>Young</strong> <strong>People</strong> Review<br />

57

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