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Sexualistation of Young People

Sexualistation of Young People

Sexualistation of Young People

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1. Executive summary<br />

“How have sex, sexiness and sexualisation<br />

gained such favour in recent years as to be the<br />

measure by which women’s and girls’ worth is<br />

judged? While it is not a new phenomenon by<br />

any means, there is something different about<br />

the way it occurs today and how it impacts on<br />

younger and younger girls.” 1<br />

1. Violence against women and<br />

girls is unacceptable, whatever<br />

the circumstances and whatever<br />

the context. In March 2009, the<br />

government launched the Together<br />

We Can End Violence Against Women<br />

and Girls consultation in order to raise<br />

awareness <strong>of</strong> the problem and explore<br />

policy proposals and ideas designed to<br />

help prevent violence against women<br />

and girls. This report forms part <strong>of</strong><br />

that consultation. 1<br />

2. This review looks at how sexualised<br />

images and messages may be affecting<br />

the development <strong>of</strong> children and<br />

young people and influencing cultural<br />

norms, and examines the evidence<br />

for a link between sexualisation<br />

and violence. The decision by the<br />

government to commission this review<br />

reflects the importance <strong>of</strong> the issue<br />

and the popular perception that<br />

young people (and in particular young<br />

women and girls) are increasingly<br />

being pressured into appearing<br />

1 McLellan, Sexualised and Trivialized – Making<br />

Equality Impossible. Quoted in: Tankard Reist<br />

(2010)<br />

sexually available. The report looks<br />

at examples and the prevalence <strong>of</strong><br />

sexualisation in culture and proposes<br />

mechanisms by which sexualised<br />

messages are being internalised and<br />

the consequences <strong>of</strong> these on young<br />

people.<br />

3. The world is saturated by more<br />

images today than at any other<br />

time in our modern history. Behind<br />

each <strong>of</strong> these images lies a message<br />

about expectations, values and ideals.<br />

Women are revered – and rewarded<br />

– for their physical attributes and both<br />

girls and boys are under pressure to<br />

emulate polarised gender stereotypes<br />

from a younger and younger age.<br />

The evidence collected in this report<br />

suggests these developments are<br />

having a pr<strong>of</strong>ound impact, particularly<br />

on girls and young women.<br />

Sexualisation <strong>of</strong> <strong>Young</strong> <strong>People</strong> Review<br />

5

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