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Sexualistation of Young People

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Sexualisation <strong>of</strong> <strong>Young</strong> <strong>People</strong> Review<br />

44<br />

also mean that young people are exposing<br />

themselves to danger from further afield:<br />

recently, public attention has focused on<br />

use <strong>of</strong> social networking sites such as<br />

MySpace and Facebook to disseminate<br />

sexualised material and sexually solicit<br />

underage children and young people. 196<br />

The rise <strong>of</strong> online networking presents<br />

considerable challenges for everyone<br />

coming into contact with young people. 197<br />

It has been suggested that schools,<br />

for example, have yet to address the<br />

implications <strong>of</strong> young people’s engagement<br />

with social networking sites – activity<br />

which takes place away from school but<br />

which nevertheless has a pr<strong>of</strong>ound impact<br />

on young people and the way they engage<br />

with each other. 198 Similarly, parents and<br />

carers must recognise that the internet<br />

is increasingly bringing the dynamics <strong>of</strong><br />

the playground into the home. We need<br />

resources to ‘guide’ young people around<br />

new technologies and social relationships<br />

mediated through new communication<br />

technologies. 199<br />

Cyberbullying – where victims are<br />

harassed via the internet or mobile<br />

phone – is consistently estimated to affect<br />

around a quarter <strong>of</strong> secondary-age young<br />

people, 200 with some studies putting the<br />

figure as high as 75 per cent. 201 Texting<br />

and instant messaging are particular areas<br />

<strong>of</strong> concern. 202 Research conducted by<br />

the University <strong>of</strong> New Hampshire found<br />

that, while 15 per cent <strong>of</strong> young people<br />

surveyed had experienced unwanted<br />

sexual solicitation online, only 4 per cent<br />

were targeted via their social networking<br />

site. Where harassment did occur, it was<br />

196 For example, Slater and Tiggemann (2002)<br />

197 Boyd (2008)<br />

198 Ringrose (2009)<br />

199 Boyd (2008)<br />

200 Action for Children (2005); Li (2006); Smith<br />

(2005); Hinduja and Patchin (2007)<br />

201 Juvonen and Gross (2008)<br />

202 Noret and Rivers (2006); Smith et al. (2006)<br />

most likely to happen through instant<br />

messaging and chat rooms. 203<br />

Social networking and<br />

children<br />

• 49 per cent <strong>of</strong> children aged 8–17<br />

have an online pr<strong>of</strong>ile (mainly Bebo,<br />

MySpace, Facebook).<br />

• 59 per cent <strong>of</strong> 8–17-year-olds use<br />

social networking sites to make new<br />

friends.<br />

• 16 per cent <strong>of</strong> parents don’t know<br />

whether their child’s pr<strong>of</strong>ile is visible<br />

to all.<br />

• 33 per cent <strong>of</strong> parents say they set<br />

no rules for their children’s use <strong>of</strong><br />

social networking sites.<br />

• 43 per cent <strong>of</strong> children say their<br />

parents set no rules for use <strong>of</strong> social<br />

networking sites. 204<br />

Children’s websites 204<br />

Many websites for children are perfectly<br />

safe and have a high educational and social<br />

value. However, some are undoubtedly<br />

encouraging very young girls to present<br />

themselves as adult women and to focus<br />

on their physical appearance to the<br />

exclusion <strong>of</strong> all else.<br />

At www.missbimbo.com, girls and boys<br />

are encouraged to use plastic surgery<br />

and extreme dieting to help their virtual<br />

characters achieve the ‘perfect figure’<br />

and compete with each other to create<br />

‘the coolest, richest and most famous<br />

bimbo in the world’. The site currently has<br />

over two million registered ‘bimbos’. At<br />

www.my-minx.com, girls create avatars who<br />

have ‘style <strong>of</strong>f’ competitions with each<br />

other, go clubbing to ‘pull’ men and take<br />

the morning-after pill. Children <strong>of</strong> any age<br />

can play as there is no robust method for<br />

checking participants’ ages.<br />

203 Ybarra and Mitchell (2008)<br />

204 Ofcom (April 2008)

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