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Sexualistation of Young People

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the same period, violence occurring<br />

irrespective <strong>of</strong> gender increased by just<br />

2 per cent. In 19 per cent <strong>of</strong> depicted<br />

<strong>of</strong>fences, violence against women resulted<br />

in death. In the vast majority <strong>of</strong> cases (92<br />

per cent) the violence – or its graphic<br />

consequences – was shown, rather than<br />

implied or described. 175<br />

Given the fact that the TV <strong>of</strong>ten acts<br />

as a ‘child minder’ for many families, it<br />

is imperative that parents are aware <strong>of</strong><br />

what constructs their children are being<br />

exposed to – simple measures such as<br />

switching the TV on and <strong>of</strong>f to watch<br />

specific shows or not allowing children<br />

to have televisions in their bedrooms<br />

have been found to make a significant<br />

improvement in terms <strong>of</strong> what children<br />

are exposed to and how they make<br />

sense <strong>of</strong> it. 176 Spending time to speak to<br />

children about what they have seen and<br />

how it impacts them has been shown to<br />

be one <strong>of</strong> the best ways to ensure that<br />

the messages they receive are moderated<br />

and challenged.<br />

175 www.parentstv.org/PTC/publications/reports/<br />

womeninperil/main.asp<br />

176 Barr-Anderson, van den Berg, Neumark-<br />

Sztainer and Story (2008)<br />

It is important to note that research<br />

shows that children do question images<br />

and storylines based on sex on TV, yet<br />

sexualised imagery in advertising and TV<br />

has become so ‘naturalised’ that children<br />

typically lack the ability for a cultural critique<br />

<strong>of</strong> sexism. Research illustrates that children<br />

absorb the ‘male gaze’ and conform to a<br />

powerful ‘heterosexual logic’. 177<br />

However, there is evidence to suggest<br />

that TV programmes can be a valuable<br />

source <strong>of</strong> ‘sexual learning’, with material<br />

from some programmes being used to<br />

generate resources which have been used<br />

to support the Personal, Social, Health and<br />

Economic (PSHE) education and Media<br />

Studies curricula in secondary schools. 178<br />

For example, the Channel 4 documentary,<br />

the Sex Education Show Vs Pornography,<br />

which explores the myths perpetuated by<br />

the porn industry, has been used as a sex<br />

education tool in some schools.<br />

177 Buckingham and Bragg (2004)<br />

178 Buckingham and Bragg (2004)<br />

Sexualisation <strong>of</strong> <strong>Young</strong> <strong>People</strong> Review<br />

41

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