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Sexualistation of Young People

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Sexualisation <strong>of</strong> <strong>Young</strong> <strong>People</strong> Review<br />

16<br />

Recommendations (cont.)<br />

23) The introduction <strong>of</strong> a system <strong>of</strong><br />

ratings symbols for photographs to<br />

show the extent to which they have<br />

been altered. This is particularly critical in<br />

magazines targeting teen and pre-teen<br />

audiences.<br />

24) The content <strong>of</strong> outdoor<br />

advertisements to be vetted by local<br />

authorities as part <strong>of</strong> their gender<br />

equality duty to ensure that images<br />

and messages are not <strong>of</strong>fensive on the<br />

grounds <strong>of</strong> gender.<br />

25) Broadcasters are required to ensure<br />

that music videos featuring sexual posing<br />

or sexually suggestive lyrics are broadcast<br />

only after the ‘watershed.’<br />

26) The current gap in the regulatory<br />

protection provided by the Video<br />

Recordings Act 1984 to be closed by<br />

removing the general exemption for<br />

‘works concerned with music’.<br />

27) Regulation <strong>of</strong> UK-based video on<br />

demand services to be strengthened to<br />

ensure that they do not allow children to<br />

access hardcore pornography.<br />

28) Games consoles should be sold with<br />

parental controls already switched on.<br />

Purchasers can choose to ‘unlock’ the<br />

console if they wish to allow access to<br />

adult and online content.<br />

29) This idea should be extended to<br />

‘child friendly’ computers and mobile<br />

phones where adult content is filtered<br />

out by default.<br />

Working with businesses and retailers<br />

30) The government to support the<br />

NSPCC in its work with manufacturers<br />

and retailers to encourage corporate<br />

responsibility with regard to sexualised<br />

merchandise. Guidelines should be<br />

issued for retailers following consultation<br />

with major clothing retailers and parents’<br />

groups.<br />

31) The existing voluntary code for<br />

retailers regarding the placements <strong>of</strong><br />

‘lads’ mags’ should be replaced by a<br />

mandatory code. ‘Lads’ mags’ should be<br />

clearly marked as recommended for sale<br />

only to persons aged 15 and over.<br />

32) The government overturns its<br />

decision to allow vacancies for jobs in<br />

the adult entertainment industry to be<br />

advertised by Jobcentre Plus.<br />

Research<br />

33) A new academic periodical to be<br />

established and an annual conference<br />

series should be held focusing solely on<br />

the topic <strong>of</strong> sexualisation.<br />

34) Funding be made available for<br />

research that will strengthen the current<br />

evidence base on sexualisation. This<br />

should include trend research into<br />

teenage partner violence and frequency<br />

<strong>of</strong> sexual bullying and abuse.<br />

35) Clinical outcome research to be<br />

funded and supported to find the most<br />

effective ways to identify, assess and<br />

work with the perpetrators and victims<br />

<strong>of</strong> child sexual abuse.<br />

36) A detailed examination <strong>of</strong> media<br />

literacy programmes should be carried<br />

out jointly by the DCSF, and the<br />

Department for Culture, Media and<br />

Sport (DCMS).

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