iSHOP Logo Usage Guidelines
iSHOP is an internet shopping platform for lighting and power items.
iSHOP is an internet shopping platform for lighting and power items.
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SECONDARY COLOR PALETTE<br />
This secondary color palette is provided as an aid to designing print and Web communications that reflect the <strong>iSHOP</strong> brand in tone and<br />
style through consistent use of color. Although the <strong>iSHOP</strong> identity colors are <strong>iSHOP</strong> Yellow (Y-100 R-15) and <strong>iSHOP</strong> Black (K-100),<br />
designing effective marketing communications benefits from a more flexible and sophisticated use of color harmony and contrast.<br />
The 8-color palette configuration below further simplifies color choices by selecting a 2-color combination. Experienced designers may<br />
extend this palette further with the application of good judgment and skill.<br />
C 100<br />
M 50<br />
M 50<br />
Y 100<br />
M 100<br />
Y 50<br />
C 50<br />
Y 50<br />
C 50<br />
M 100<br />
M 50<br />
Y 50<br />
C 50<br />
Y 100<br />
C 50<br />
Y 50<br />
<strong>iSHOP</strong> <strong>Logo</strong> <strong>Usage</strong> & <strong>Guidelines</strong> 0913 Page-7
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