iSHOP Logo Usage Guidelines

iSHOP
Logo Usage
and
Guidelines
Happiness Delivered!

This logo guidelines contains approved standard graphic
elements of the iSHOP logo usage and style guidelines. It has
been prepared and distributed to ensure the success of this
identity. Please use and adhere to these guidelines, which
are fundamental yet flexible enough to allow for individual
expression. This guidelines takes the form of an Adobe
Acrobat PDF file for viewing on Windows PC or Macintosh
platforms. The file can be printed on standard A4
(21 cm x 29.7cm) paper (actual book size 21cm x 21cm),
preferably with a color printer.
Designed by : http://www.newyorkdesign.com.tw

LOGO USAGE AND GUIDELINES
Building a brand requires diligent attention to ensure that the
image we present to the public is always consistent. These
guidelines were prepared to show you how the iSHOP brand
be used and visual communicated.
The new iSHOP logo is comprised of hand written type and
graphic, do not attempt to duplicate the logo form stock
typefaces or to modify the logo in any way. When reproducing
the logo, please use the authorized artwork provides and
resize proportionality.
Always request authorization to use the logo, Logotype of
iSHOP. If you have a question in regard of iSHOP visual
identity, please contact the iSHOP Brand Administration
Team (BAT) or New York Design at :
http://www.newyorkdesign.com.tw
iSHOP Logo Usage & Guidelines 0913 Page-1

iSHOP Logo Usage & Guidelines 0913 Page-2
PRIMARY LOGO
The primary iSHOP logo is the most basic and commonly
used element of the iSHOP identity. The signature is made up
of three components: The hand written type of iSHOP, the
black-color tag and yellow rectangle background. Careful
consideration should be given to the logo’s suitability for each
intended use.
INFORMAL LOGO
The informal signature is for use on casual applications, such
as name tag, product ID, merchandise... The informal logo
may not be modified in any way.
When reproducing the logo, alway use the authorized
artwork provides and resize proportionality.

ACCEPTABLE LOGOS
The “ iSHOP Vertical Logo“ is the official iSHOP logo and is recommended over all others.
Depending upon the design layout, the following logos are also acceptable; the “Informal Logo”, the “Rotate Left Logo” and the
“Rotate Right Logo”.
Noted: Do not attempte changes the approved logo colors, distorted in any way and add any elements to the logo.
“ iSHOP Vertical Logo“
“ iSHOP Rotate Left Logo” “ iSHOP Rotate Right Logo”.
iSHOP Logo Usage & Guidelines 0913 Page-3

SECONDARY COLOR PALETTE
This secondary color palette is provided as an aid to designing print and Web communications that reflect the iSHOP brand in tone and
style through consistent use of color. Although the iSHOP identity colors are iSHOP Yellow (Y-100 R-15) and iSHOP Black (K-100),
designing effective marketing communications benefits from a more flexible and sophisticated use of color harmony and contrast.
The 8-color palette configuration below further simplifies color choices by selecting a 2-color combination. Experienced designers may
extend this palette further with the application of good judgment and skill.
C 100
M 50
M 50
Y 100
M 100
Y 50
C 50
Y 50
C 50
M 100
M 50
Y 50
C 50
Y 100
C 50
Y 50
iSHOP Logo Usage & Guidelines 0913 Page-7

TAGLINE
The iSHOP taglines should appear on its own. Separate from the iSHOP logo. It should never be use together. The size of the tag line
should never be larger than the iSHOP logo. It is recommends the inclusion of the tagline in all marketing content.
iSHOP Logo Usage & Guidelines 0913 Page-8
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iSHOP LOGO POLICY
The iSHOP name and logo are registered marks owned by the
iSHOP. These marks may not be used in any medium, other
than approved iSHOP programs, without the approval of the
iSHOP management, or his or her designees. The use of our
iSHOP logo in conjunction with that of an outside vendor or
firm must be reviewed by the iSHOP management. Vender
wishing to use the iSHOP logo on commercial goods (i.e.,
T-shirts, bumper stickers, bag, etc.) also must secure such
approval.
All requests for use of these logo must be submitted to the
appropriate party listed above. All manufacturers who produce
goods bearing any of the iSHOP logo/ trademarks must either
be licensed or have received special permission to produce
such products without a formal license agreement.
Any questions regarding the use of the iSHOP name, or logo
should be referred to the iSHOP management or iSHOP Brand
Administration Team (BAT).
Designed by : http://www.newyorkdesign.com.tw

iSHOP
Alley 22, Lane 513, 9 Ruiguang Rd.
Neihu Dist., Taipei 114, Taiwan
T. 886-2-2627-1199 Ext.1688
F. 886-2-2658-5151
M. 886-987-261-587
http://www.ishop.ebiz.tw
NEED HELP? Just ask!
For assistance and approvals regarding the use of iSHOP logo
usage & guidelines matters, and obtain reproduction art of the
iSHOP logo, contact the iSHOP Brand Administration Team (BAT).
iSHOP Logo Usage & Guidelines 0913