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Accepted Papers - 3.pdf - UNESCO

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National Seminar on Rainwater Harvesting and Water Management 11-12 Nov. 2006, Nagpur<br />

75. Innovative and Conventional Rain Water Harvesting Measures:<br />

A part of ongoing Integrated Water Resources Management Program<br />

by Gujarat Ambuja Cements Limited and Ambuja Cement Foundation<br />

Introduction<br />

A United Nations Environment Program<br />

(UNEP) estimate indicates that by the year 2025<br />

two third of the humanity will face shortage of fresh<br />

water. At present one third of the world population<br />

is already facing water stress. Another UNEP study<br />

states that nearly 40% of world’s population lives<br />

near the coastal regions, mostly within 60 kms. from<br />

the sea coast and it predicts that by the year 2010,<br />

*S. C. Parik **H. R. Mori<br />

Abstract<br />

Availability of fresh water is decreasing in most of the areas of our country on a<br />

perennial basis, despite experiencing fairly good average rainfall. As a result, fresh water<br />

has become a precious resource. Rain is the predominant source of all the fresh water and<br />

as such rain water harvesting measures provide the easiest and cheapest mode of collecting<br />

and conserving the fresh water. A variety of such measures are already known for their<br />

effective implementation, suiting to the requirements of any particular area, depending on<br />

the average rainfall, geographic location, land use pattern etc.<br />

Gujarat Ambuja Cements Limited, Ambujanagar, operating cement plants in coastal<br />

belt of Saurashtra region in Gujarat had realized the importance of fresh water more than<br />

a decade back and started taking initiatives to harvest rain water since then. A visionary<br />

initiative started more than a decade back on a small scale has today assumed the shape of<br />

major “Integrated Water Resource Management Program” in the Kodinar and Sutrapada<br />

Taluka of Junagadh district. It has yielded appreciable positive results in the form of<br />

increased water table, easy availability of quality fresh water, reduction in the salinity,<br />

increase of the crop yield etc.<br />

Through this paper, an effort has been made to provide a brief overview of the various<br />

measures taken by Gujarat Ambuja Cements Limited to innovatively harvest rain water in<br />

the mined out pits of its various mining areas. Also, the activities of Ambuja Cement<br />

Foundation (NGO), working in the areas surround the mines and plants on a very large<br />

scale, pertaining to rain water harvesting for community development and social upliftment<br />

have been included. Together, both the above organizations have made the difference and<br />

have established an example of how the industry can fulfill its Corporate Social<br />

Responsibilities.<br />

almost 80% of the world population will within 100<br />

kms. from the seacoast. The rural population in<br />

general faces water shortage for agriculture and<br />

other allied activities including drinking water. In<br />

the coastal regions, this problem gets further<br />

compounded because of salinity ingress,<br />

characterized by mixing of the fresh water and<br />

vertical saline water aquifers.<br />

*General Manager (Mines), Gujarat Ambuja Cements Limited, Ambujanagar (Gujarat)<br />

**Sr. Programme Manager, Ambuja Cement Foundation, Ambujanagar (Gujarat)<br />

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