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<strong>SENWES</strong><br />
<strong>scenario</strong><br />
2011 rate card<br />
To advertise in Senwes Scenario is:<br />
a unique marketing opportunity,<br />
in a cost-effective medium,<br />
that effectively reaches your target market in the top grain<br />
producing areas of South Africa.<br />
MORE ABOUT <strong>SENWES</strong> SCENARIO… WHO IS <strong>SENWES</strong> SCENARIO'S<br />
EDITORIAL STAFF?<br />
What is Senwes Scenario?<br />
Senwes Scenario is a customer magazine that focuses on the<br />
client and offers value adding articles and information to the<br />
producer.<br />
What can a reader expect from Senwes Scenario?<br />
In-depth articles, features and even research articles which has<br />
an impact on the way of life of the commercial producer who<br />
does business with Senwes.<br />
Who reads Senwes Scenario?<br />
Active commercial producers, shareholders and clients of<br />
Senwes as well as decision-makers in commercial agriculture.<br />
How frequently is Senwes Scenario published?<br />
Six issues per year: February, April, June, August, October and<br />
December.<br />
How is Senwes Scenario distributed?<br />
By mail, as well as in Senwes Villages and Senwes Grainlink<br />
grain procurement offices.<br />
Distribution area<br />
Free State, North West, Northern Cape and parts of the Western<br />
Cape, Gauteng and Mpumalanga.<br />
Printing order<br />
10 000<br />
VOOR-PLANT UITGAWE<br />
<br />
<br />
OKTOBER 2010<br />
<strong>SENWES</strong><br />
<strong>scenario</strong><br />
KOPKRAPTYD<br />
PLANT OF NIE PLANT?<br />
OP DIE ETENSTAFEL<br />
WÊRELDBEVOLKING VS VOEDSELPRODUKSIE<br />
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‘N MERKWAARDIGE 94-JARIGE PRODUSENT<br />
FRIKKIE FRIKKIE FRIK FRIKKIE KIE KI RAUTENBACH<br />
RAUTENBACH<br />
RAUT RAUTENBA ENBA NBACH CH<br />
>> KONGRES-NUUS & LEEFSTYL<br />
’N WENTYDSKRIF<br />
<strong>SENWES</strong> SCENARIO BRING<br />
‘N HANDVOL PRYSE HUIS TOE<br />
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Senwes Scenario received<br />
the award for the Best<br />
External magazine with a<br />
limited budget in 2010 at<br />
the SA Publication forum<br />
competition.<br />
Chief Editor: Johan Grobler – Senwes<br />
Assistant General Manager:<br />
Corporate Marketing, Senwes<br />
Tel: (018) 464-7568<br />
Email: johan.grobler@senwes.co.za<br />
Editor: Johan Smit – infoworks<br />
Tel: (018) 468-2716<br />
Fax: (018) 468-7782<br />
Cell: 082 553 7806<br />
Email: johan@infoworks.biz<br />
Editor: Ruth Davies – infoworks<br />
Tel: (018) 468-2716<br />
Fax: (018) 468-7782<br />
Cell: 083 583 5243<br />
Email: ruth@infoworks.biz<br />
Advertisement bookings: Ingrid Bailey – infoworks<br />
Tel: (018) 468-2716<br />
Fax: (018) 468-7782<br />
Cell: 082 744 6971<br />
Email: ads@infoworks.biz<br />
A COST-EFFECTIVE MEDIUM...<br />
Size Full colour rate<br />
Full Page R14 700,00<br />
Half Page R10 300,00<br />
Third Page R8 260,00<br />
Quarter Page R6 600,00<br />
Eighth Page R2 970,00<br />
Double Page Spread R25 800,00<br />
Outside Back Page R16 200,00<br />
Inside Back Page R15 500,00<br />
Inside Front Page R15 500,00<br />
Strip Ad R2 750,00<br />
All rates include<br />
16,5% agency<br />
commission and<br />
exclude VAT.<br />
Advertorials and<br />
inserts quoted<br />
upon request.<br />
Series bookings<br />
applicable at<br />
reduced rates.
<strong>SENWES</strong><br />
>> <strong>SENWES</strong> SCENARIO SPECIFICATIONS<br />
FULL PAGE<br />
Trim: 175 (W) x 253 (H) mm<br />
Bleed: 181 (W) x 259 (H) mm<br />
Print: 152 (W) x 232 (H) mm<br />
HALF PAGE (VERTICAL)<br />
Trim: 87,5 (W) x 253 (H) mm<br />
Bleed: 93,5 (W) x 259 (H) mm<br />
Print: 74 (W) x 237 (H) mm<br />
HALF PAGE (HORISONTAL)<br />
Trim: 175 (W) x 126,5 (H) mm<br />
Bleed: 181 (W) x 132,5 (H) mm<br />
Print: 152 (W) x 110 (H) mm<br />
QUARTER PAGE<br />
Trim: 87,5 (W) x 126,5 (H) mm<br />
Bleed: 93,5 (W) x 132,5 (H) mm<br />
Print: 74 (W) x 112 (H) mm<br />
THIRD PAGE<br />
Trim: 175 (W) x 63,25 (H) mm<br />
Bleed: 181 (W) x 69,25 (H) mm<br />
Print: 152 (W) x 52 (H) mm<br />
EIGHTH PAGE<br />
Trim: 87,5 (W) x 63,25 (H) mm<br />
Bleed: 93,5 (W) x 69,25 (H) mm<br />
Print: 74 (W) x 45 (H) mm<br />
STRIP AD<br />
Trim: 175 (W) x 50 (H) mm<br />
Bleed: 181 (W) x 56 (H) mm<br />
Print: 152 (W) x 42 (H) mm<br />
<strong>SENWES</strong> SCENARIO DATES OF ISSUES<br />
MORE ABOUT <strong>SENWES</strong> AS AGRI-BUSINESS<br />
Senwes is a BEE empowered agri-business with a 101-year<br />
heritage. Starting out as a co-operative in 1909, it was converted<br />
to a public company in 1997 – which has grown over<br />
the years to play a leading role in agriculture. It operates<br />
extensively in the grain industry through its widespread silo<br />
infrastructure and grain marketing network. An input supplies<br />
network is also operated and the company provides financing<br />
to both producers and grain buyers to facilitate the business.<br />
Senwes Grainlink’s well-placed silo infrastructure offers a total<br />
capacity of 25% of all fixed commercial storage capacity<br />
in South Africa. Approximately 30% of the country’s grain is<br />
handled and/or stored through this network of silos. Senwes has<br />
gained the reputation as a dependable supplier of clean, safe<br />
and healthy agricultural commodities with integrity and quality.<br />
The Senwes Village division provides inputs to producers through<br />
retail stores as well as on a direct basis from manufacturers and<br />
suppliers regarding bulk products. Its mechanisation business<br />
operates an extensive John Deere agency supplying tractors,<br />
combines and other implements with workshops and spares in<br />
support.<br />
Senwes concluded a BEE deal with the Bafokeng Consortium<br />
in 2006 who currently holds an equity stake of 34,7%. Senwes<br />
obtained a level six BBBEE contributor rating. S<br />
AD BOOKING<br />
AD MATERIAL<br />
ISSUE THEME ISSUE DATE<br />
DEADLINE<br />
DEADLINE<br />
February Animal health 18 February 2011 11 January 2011 17 January 2011<br />
April NAMPO Harvest Day 13 April 2011 3 March 2011 9 March 2011<br />
June Animal nutrition 10 June 2011 3 May 2011 9 May 2011<br />
August<br />
Mechanisation and<br />
soil preparation<br />
9 August 2011 30 June 2011 6 July 2011<br />
October Breaking new ground 11 October 2011 30 August 2011 5 September 2011<br />
December Christmas edition 9 December 2011 27 October 2011 2 November 2011
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