Solution Provider Handbook - OCS
Solution Provider Handbook - OCS
Solution Provider Handbook - OCS
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VPN Program Steps to Success<br />
2. VPN Partner Benefits At-a-Glance<br />
3. Get Enabled<br />
Accreditations and Certifications<br />
Partner University<br />
<strong>Solution</strong> Competencies<br />
Specializations<br />
Partner Exchange<br />
Marketing Academy<br />
4. Create Demand<br />
GRID<br />
Partner Marketing Bureau<br />
Website in a Box<br />
Event in a Box<br />
Seminar and Event Support<br />
Market Development Funds (MDF)<br />
Lead Distribution<br />
5. Sell VMware <strong>Solution</strong>s<br />
Volume Purchasing Program (VPP)<br />
Enterprise Licensing Agreements (ELAs)<br />
Support and Subscription (SnS) Renewals<br />
<strong>Solution</strong> Enablement Toolkits (SETs)<br />
6. Earn Rewards<br />
<strong>Solution</strong> Rewards<br />
advantage+<br />
Sales Rewards<br />
Premier Rewards<br />
7. VPN Foundation<br />
Partner Central<br />
Partner Logo and Messaging<br />
Partner Communications: Blogs and Social<br />
Media<br />
Partner Profile and Partner Locator<br />
Technical Support<br />
Not for Resale (NFR) and Internal Use Licenses<br />
(IUL)<br />
Partner Support Center<br />
8. Appendix<br />
Partner Central Shortcuts<br />
Marketing Academy<br />
Get enabled: Marketing Academy<br />
Marketing Academy is a modular learning program designed to help partners develop marketing skills and capabilities in a<br />
variety of key areas where they may not have in-house expertise. This training will provide the knowledge and insight to<br />
create, execute, and evaluate marketing activities with the goal of driving more pipeline and ultimately more sales.<br />
Marketing Academy modules include:<br />
• Marketing Foundations<br />
• Building a Marketing Plan<br />
• Segmentation & Positioning<br />
• Demand Generation Fundamentals<br />
• Understanding Social Media<br />
• Lead Management<br />
• Developing Compelling Content<br />
• The Marketing Arsenal<br />
• Marketing Return on Investment<br />
Marketing Academy can help grow your business by:<br />
• Providing comprehensive marketing fundamentals training so that you can promote VMware and your business<br />
• Enabling you to develop, design and execute successful marketing activities with minimal VMware resources and support<br />
• Increasing your VMware sales pipeline<br />
Eligible Partner: All Authorized VMware <strong>Solution</strong> <strong>Provider</strong>s<br />
URL: www.vmware.com/go/marketingacademy<br />
<strong>Solution</strong> <strong>Provider</strong> <strong>Handbook</strong> / 9
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