Solution Provider Handbook - OCS
Solution Provider Handbook - OCS
Solution Provider Handbook - OCS
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1. VPN Program – Steps to Success<br />
2. VPN Partner Benefits At-a-Glance<br />
3. Get Enabled<br />
Accreditations and Certifications<br />
Partner University<br />
<strong>Solution</strong> Competencies<br />
Specializations<br />
Partner Exchange<br />
Marketing Academy<br />
4. Create Demand<br />
GRID<br />
Partner Marketing Bureau<br />
Website in a Box<br />
Event in a Box<br />
Seminar and Event Support<br />
Market Development funds (MDf)<br />
Lead Distribution<br />
5. Sell VMware <strong>Solution</strong>s<br />
Volume Purchasing Program (VPP)<br />
Enterprise Licensing Agreements (ELAs)<br />
Support and Subscription (SnS) Renewals<br />
<strong>Solution</strong> Enablement Toolkits (SETs)<br />
6. Earn Rewards<br />
<strong>Solution</strong> Rewards<br />
advantage+<br />
Sales Rewards<br />
Premier Rewards<br />
7. VPN Foundation<br />
Partner Central<br />
Partner Logo and Messaging<br />
Partner Communications: Blogs and Social<br />
Media<br />
Partner Profile and Partner Locator<br />
Technical Support<br />
Not for Resale (NFR) and Internal Use Licenses<br />
(IUL)<br />
Partner Support Center<br />
8. Appendix<br />
Partner Central Shortcuts<br />
Market Development funds (MDf)<br />
Create Demand: Market Development funds (MDf)<br />
VMware offers Market Development Funds (MDF) to qualified Enterprise and Premier level VMware Partners. MDF is used<br />
primarily for external marketing and sales activities intended to create demand, attract new VMware customers, cross-sell to<br />
existing customers, and generate sales. Our MDF Guidelines include a well-balanced, comprehensive list of eligible marketing<br />
and sales activities, and we work closely with you to develop marketing activities that promote your partnership with<br />
VMware and your own business and solutions.<br />
MDF can help you grow you business by:<br />
• Extend your marketing budget with shared resources with VMware<br />
• Generating more awareness and demand generation activities<br />
• Driving new opportunities and increasing your sales pipeline<br />
• Expanding your market share<br />
• Growing your contact database<br />
Eligible Partner: Enterprise and Premier <strong>Solution</strong> <strong>Provider</strong>s<br />
URL: www.vmware.com/go/MDF<br />
<strong>Solution</strong> <strong>Provider</strong> <strong>Handbook</strong> / 15
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