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88 CHAPTER 4. OPPORTUNISM MITIGATION EFFECTIVENESS<br />

4.1 Introduction<br />

The current chapter empirically assesses whether Relative Performance Evaluation reduces<br />

managers’ room for opportunistic behaviour, as argued by Murphy (2001). Murphy claims<br />

that RPE reduces opportunism because RPE makes it more difficult for members of the<br />

organization to opportunistically influence their own performance targets. The tendency<br />

to behave opportunistically is a central tenet in economics-based theorizing about Management<br />

Control. Economic theories provide us with a model of man, who shows self-interest<br />

seeking behaviour with guile (Williamson 1975:255). Opportunistic behaviour is not simply<br />

a theoretical matter but is highly recognizable in actual behaviour. Prior research indicated<br />

that opportunistic behaviour is a realistic human trait. For example, an experimental<br />

study by Maas & Van Rinsum (2011) shows that more than half of the study’s participants<br />

act opportunistically if possible by overstating their performance to maximize their<br />

individual pay-offs. An earlier study by Hannan et al. (2006) provides a similar picture<br />

of participants of an experiment opportunistically misrepresenting their own performances.<br />

The consequences of opportunistic behaviour within organizations can be significant. If<br />

the members of the organization seek their own self-interest and act against organizational<br />

goals (e.g., by shirking or committing fraud), their behaviour reduces organizational<br />

gains. Another manifestation of opportunistic behaviour relates to the determination of<br />

performance targets. Murphy (2001) argues that organizational members often can opportunistically<br />

influence their own target difficulty. For example, if performance standards<br />

are based on prior-year performance, managers can affect their target-levels by avoiding<br />

unusually positive outcomes.<br />

However, according to Murphy’s reasoning, organizations can use RPE to reduce the room<br />

for managerial opportunism. RPE places the determination of the performance target outside<br />

the employee’s sphere of influence, where it is more difficult for the employee to lower<br />

his target difficulty. Under RPE, the performance of the evaluated agent is compared with<br />

the performance of an external reference group of agents. This peer comparison determines<br />

a performance standard to which the agent’s performance is benchmarked. The ‘external<br />

determination’ of the performance target renders it less vulnerable to managerial opportunism,<br />

than performance targets that are determined within the employee’s ‘reach’.<br />

Murphy’s opportunism perspective provides a compelling theoretical explanation for RPE<br />

use. However, the empirical support for this explanation of RPE is limited. Murphy<br />

finds empirical support for his reasoning in a study that does not explicitly focus on RPE,<br />

but on externally determined targets in general. Murphy shows that companies using<br />

budget-based and other internally determined performance standards have less variance<br />

in the bonus payouts and are more likely to smooth their earnings than companies using<br />

externally determined standards (Murphy 2001:245).

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