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pdf - Nyenrode Business Universiteit

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60 CHAPTER 3. NOISE REDUCTION EFFECTIVENESS<br />

3.1 Introduction<br />

This chapter empirically assesses one of the fundamental claims of Relative Performance<br />

Evaluation theory: the causal relation between RPE use and the reduction of noise in the<br />

performance evaluation of employees. Noise decreases the performance metrics’ informativeness<br />

about the efforts of the employee. Noise occurs if uncontrollable events affect the<br />

measured performance. Noisy performance measures do not purely reflect the efforts of the<br />

employee, as they are also affected by windfall gains and losses caused by uncontrollable<br />

events. For example, consider the situation of a sales-manager operating in a stagnating<br />

market. The uncontrollable market conditions reduce the sales manager’s revenues.<br />

Although he zealously attempts to boost his sales, the manager’s performance indicators<br />

suggest that he provided much less effort than last year, when the market conditions were<br />

favourable. In this situation external events (in casu: the stagnating market) reduce the<br />

manager’s performance score. However, the opposite effect is also possible when the conditions<br />

are highly favourable. In both scenarios, noise results in a less functional performance<br />

measurement system, as it informs the principal less accurately with regard to the agent’s<br />

efforts. This reduces the efficiency of the performance contract between the principal and<br />

the agent by imposing risk on the agent of not being rewarded for effort but for luck.<br />

According to agency reasoning, RPE can restore the quality of the performance evaluation<br />

by filtering out noise from the evaluated manager’s measured performance (Holmstrom<br />

1982, Gibbons & Murphy 1990). RPE reduces noise by incorporating information about<br />

the attainable performance level into the evaluated manager’s performance evaluation.<br />

This works because of peer comparison (Holmstrom 1982). RPE compares the manager’s<br />

actual performance to the performance of a reference group that partially faces the same<br />

external events (i.e., market stagnation and dropping revenues). Thus, the performance of<br />

the reference group is impacted in a similar manner by shared external events. The performance<br />

of the reference group in a given period, with its specific external events, informs<br />

the principal about the performance level that should be attainable for the agent in that<br />

period. The comparison with peer performance constructs a performance norm that is (at<br />

least partially) insulated from the impact of external events.<br />

This causal relation between RPE use and noise in the performance evaluation is a cornerstone<br />

explanation for why organizations would use RPE. This noise-reduction explanation<br />

is prevalent in two streams of literature. The first stream is the analytical agency literature.<br />

In a seminal paper, Holmstrom (1982) shows that RPE reduces noise in the performance<br />

evaluation if benchmarked agents face some common uncertainties.<br />

According to Holmstrom’s analyses, RPE filters out the effects of common uncertainties<br />

such that the evaluation yields less noisy information about the agent’s performance.

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