pdf - Nyenrode Business Universiteit
pdf - Nyenrode Business Universiteit pdf - Nyenrode Business Universiteit
2.2. THEORETICAL BACKGROUND 23 sufficiently low, alternatives exist. The principal could cancel out the performance effects of external events on the standards by ex-post determining the appropriate target level together with the business unit manager (i.e., participative budgeting), without ‘consulting the market’ via RPE. In the situation of low uncertainty and high information asymmetry, RPE can reduce the risk of managerial opportunism. But if uncertainty is low, the principal also has other target-setting means at her disposal besides RPE that also mitigate opportunism. Murphy (2001) argues that other externally determined standards 7 -such as the use of timeless performance standards or firm-level cost of capital target- can reduce the risk of managerial opportunism. However, in a situation of combined presence of high 8 uncertainty and high information asymmetry, the presented alternatives (i.e., participative budgeting, timeless performance standards, and firm cost of capital) will not be viable methods for determining the performance target. Given the presence of high information asymmetry, participative budgeting suffers from the risk of managerial opportunism; the business unit manager can exploit his information advantage to negotiate easy targets. Furthermore, the presence of uncertainty introduces noise into the performance evaluation, which reduces the applicability of fixed, yet externally determined performance standards such as timeless performance standards and firm cost of capital. RPE, however, does not lose its applicability under the condition of combined high common uncertainty and high information asymmetry. In conclusion, although RPE is a viable method for target setting, situations exist where alternative target-setting instruments are available. The question of whether these alternatives are equally efficient as RPE in these situations lies well beyond the scope of this research. However, in a combined setting of high common uncertainty and high information asymmetry, I expect the presented alternatives to lose their applicability, whilst RPE keeps its usefulness. This leads to more use of RPE. I formulate this synergetic effect of the presented antecedents to RPE use in the following hypothesis: H3: Common uncertainty and information asymmetry have a combined positive effect on the use of RPE. 7 Murphy (2001) labels timeless performance standards and company cost of capital as externally determined because these targets cannot be influenced by the business unit manager. 8 The question of how high ‘high’ is exceeds the level of theoretical articulation of this argument. The hypothesis and analyses assume a linear relation without a predefined threshold for uncertainty and/or information asymmetry.
24 CHAPTER 2. RPE AT THE BUSINESS UNIT MANAGER LEVEL 2.2.4 Control Variables This subsection introduces the control variables, including: contractibility, emphasis on firm-level measures, and size and sector controls. The first control variable refers to the contractibility of performance (abbreviated: contractibility). Contractibility is a prerequisite for any output-oriented control structure (Speklé 2001). As generally accepted in the literature, contractibility entails that: 1) goals can be specified unambiguously; 2) the organization is able to measure outputs in a reasonably undistorted manner (that is, the output metrics correspond rather well with the actual goals that the unit needs to accomplish); and 3) the responsible individuals (in this case, business unit managers) understand the process of transforming efforts into results (following: Speklé & Verbeeten 2008 9 ). To make a meaningful comparison of the output of an agent to a performance standard, the performance needs to be contractible. Because RPE is based on the comparison of outputs (instead of inputs, processes or efforts), contractibility is a necessary condition for RPE use. Second, the analyses control for the emphasis on firm-level measures. Performance information can be obtained with measures at various organizational levels. If performance metrics at the firm-level are used, the amount of noise in the performance evaluation of the business unit manager increases because the manager being evaluated cannot control other parts of the organization affecting this performance measure. Thus, the use of firmlevel measures in the performance evaluation makes the manager responsible for additional uncontrollable events. I expect the choice to rely on RPE (for example for noise-reduction purposes) to be influenced by the inclusion of noisy performance measures, such as firmlevel measures. Finally, the analyses control for size and sector effects. Size is often regarded as a potentially important determinant of performance measurement practice. For example, small organizations might provide a more fertile ground for result-based performance measurement systems (Dewatripont et al. 1999). However, larger organizations might be more effective in the use and implementation of such systems (Rogers 1995, De Lancer Julnes & Holzer 2001). The sector control variables distinguish between production, financial services, service organizations, and not-for-profit business units. 9 Speklé & Verbeeten (2008) derive the list of conditions for contractibility from several seminal papers that apply the conditions (amongst others) in contract oriented control structures, e.g. Otley & Berry (1980), Hofstede (1981), and Gibbons (1998).
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24 CHAPTER 2. RPE AT THE BUSINESS UNIT MANAGER LEVEL<br />
2.2.4 Control Variables<br />
This subsection introduces the control variables, including: contractibility, emphasis on<br />
firm-level measures, and size and sector controls.<br />
The first control variable refers to the contractibility of performance (abbreviated: contractibility).<br />
Contractibility is a prerequisite for any output-oriented control structure<br />
(Speklé 2001). As generally accepted in the literature, contractibility entails that: 1) goals<br />
can be specified unambiguously; 2) the organization is able to measure outputs in a reasonably<br />
undistorted manner (that is, the output metrics correspond rather well with the<br />
actual goals that the unit needs to accomplish); and 3) the responsible individuals (in this<br />
case, business unit managers) understand the process of transforming efforts into results<br />
(following: Speklé & Verbeeten 2008 9 ). To make a meaningful comparison of the output<br />
of an agent to a performance standard, the performance needs to be contractible. Because<br />
RPE is based on the comparison of outputs (instead of inputs, processes or efforts), contractibility<br />
is a necessary condition for RPE use.<br />
Second, the analyses control for the emphasis on firm-level measures. Performance information<br />
can be obtained with measures at various organizational levels. If performance<br />
metrics at the firm-level are used, the amount of noise in the performance evaluation of<br />
the business unit manager increases because the manager being evaluated cannot control<br />
other parts of the organization affecting this performance measure. Thus, the use of firmlevel<br />
measures in the performance evaluation makes the manager responsible for additional<br />
uncontrollable events. I expect the choice to rely on RPE (for example for noise-reduction<br />
purposes) to be influenced by the inclusion of noisy performance measures, such as firmlevel<br />
measures.<br />
Finally, the analyses control for size and sector effects. Size is often regarded as a potentially<br />
important determinant of performance measurement practice. For example, small<br />
organizations might provide a more fertile ground for result-based performance measurement<br />
systems (Dewatripont et al. 1999). However, larger organizations might be more<br />
effective in the use and implementation of such systems (Rogers 1995, De Lancer Julnes<br />
& Holzer 2001). The sector control variables distinguish between production, financial<br />
services, service organizations, and not-for-profit business units.<br />
9 Speklé & Verbeeten (2008) derive the list of conditions for contractibility from several seminal papers<br />
that apply the conditions (amongst others) in contract oriented control structures, e.g. Otley & Berry<br />
(1980), Hofstede (1981), and Gibbons (1998).