pdf - Nyenrode Business Universiteit
pdf - Nyenrode Business Universiteit
pdf - Nyenrode Business Universiteit
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132<br />
Q10 How unique are the systems (e.g., communication systems, software) that are used<br />
in your business unit compared to systems used by other companies for similar<br />
activities?<br />
scale: not at all unique (1) - unique to a little extent (2) - somewhat unique (3) - quite<br />
unique (4) - very unique (5)<br />
source: Kruis (2008)<br />
Q11 How difficult is it for a new (core-business) business unit employee to learn the ins<br />
and outs he/she needs to know to be effective?<br />
scale: very easy (1) - quite easy (2) - neither easy nor difficult (3) - quite difficult (4) -<br />
very difficult (5)<br />
source: Anderson & Schmittlein (1984), modified<br />
Consider a new (core-business) employee who has experience in a similar<br />
job/profession. How much extra training would that person -on average- need to be<br />
effective in your business unit<br />
scale: weeks of training<br />
source: Anderson & Schmittlein (1984), modified<br />
How unique are the skills and knowledge of (core-business) business unit employees<br />
compared to skills and knowledge of employees of other companies who work on<br />
similar activities?<br />
scale: not at all unique (1) - unique to a little extent (2) - somewhat unique (3) - quite<br />
unique (4) - very unique (5)<br />
source: Kruis (2008), modified<br />
Q12 How unique is the knowledge that is used in your business unit compared to systems<br />
used by other companies for similar activities?<br />
scale: not at all unique (1) - unique to a little extent (2) - somewhat unique (3) - quite<br />
unique (4) - very unique (5)<br />
source: Kruis (2008), modified<br />
Q13 This question deals with you to position your business unit relative to your competitors<br />
on several topics. This question refers to your actual situation, not to what<br />
you desire.<br />
items: brand image; compared to your competitors’, your brand image is<br />
scale: significantly lower (1) - about the same (4) - significantly higher (7)<br />
source: Van der Stede (2001)