Spring/Summer 2010 - Robert M. Kerr Food & Agricultural Products ...

Adding Value to Oklahoma Volume 5 Issue 1
2 | fapc.biz
news
From the Director - FAPC bids farewell to one of its own 3
By Roy Escoubas, FAPC Director
Using social media to promote FAPC and connect with clients 4
By Kylee Willard, FAPC Communications Student
2009 peanut recall: Could it been avoided? 6
By Kim Angstadt, Food Science Undergraduate Student
Report released to reduce salt in processed, prepared food 7
By Mandy Gross, FAPC Communications Services Manager
industry perspective
Food industry snowball 8
By Gary Crane, Ralph’s Packing Company
fuels of the future
Dimethyl ether: A clean alternative fuel, but ... 10
By Nurhan Dunford, FAPC Oil/Oilseed Specialist
foundation focus
Memorial fund established in memory of Stanley E. Gilliland 12
By Chuck Willoughby, FAPC Business & Marketing Relations Manager
business & marketing
Building a brand: The importance of branding 13
By Jim Brooks, FAPC Business & Marketing Services Manager
Crumbs from the kitchen 14
By Andrea Graves, Business Planning & Marketing Specialist
Writing a business plan 15
By Erin Early-Johnson, Business & Marketing Client Coordinator
pathogen patrol
Protection of public health 16
By Peter Muriana, FAPC Food Microbiologist
from the test kitchen
Preserving food 18
By Darren Scott, FAPC Sensory Specialist
food processing
Why marketing? 20
By David Moe, FAPC Pilot Plant Manager
quality management
Providing quality training 22
By Jason Young, FAPC Quality Management Specialist
www.facebook.com/fapcosu
www.twitter.com/fapcosu
www.linkedin.com/groups?
gid=1988637&trk=hb_side_g
www.youtube.com/fapcosu
FAPC Director
J. Roy Escoubas
Managing Editor
Graphic Designer
Mandy Gross
Editor
Kylee Willard
Spring/Summer 2010
Building your brand
The importance of branding
pg. 13
Robert M. Kerr Food & Agricultural Products Center Oklahoma State University
Division of Agricultural Sciences and Natural Resources
About the cover...
Building a brand identity is one of the
strongest competitive advantages a
business can have and nobody can take
it away. It creates a lasting value above
and beyond all the other elements of a
business. (Photo by Kylee Willard)
Oklahoma State University, in compliance with Title VI and VII of the
Civil Rights Act of 1964, Executive Order 11246 as amended, Title IX of
the Education Amendments of 1972, Americans with Disabilities Act of
1990, and other federal laws and regulations, does not discriminate on
the basis of race, color, national origin, gender, age, religion, disability,
or status as a veteran in any of its policies, practices or procedures. This
includes but is not limited to admissions, employment, financial aid, and
educational services.
Issued in furtherance of Cooperative Extension work, acts of May 8 and
June 30, 1914, in cooperation with the U.S. Department of Agriculture,
Robert E. Whitson, Director of Oklahoma Cooperative Extension Service,
Oklahoma State University, Stillwater, Oklahoma. This publication is
printed and issued by Oklahoma State University as authorized by the
Vice President, Dean, and Director of the Division of Agricultural Sciences
and Natural Resources and has been prepared and distributed at a cost
of $2346.96 for 700 copies. 0510