2008 Annual Report - Robert M. Kerr Food & Agricultural Products ...

FAPC Media Day
generates publicity
of the FAPC
Objective
The primary objective of this project
was to provide an opportunity for
media professionals to learn about the
FAPC’s contributions as a research,
development, business, and technical
resource for food and agricultural
industries through a Media Day.
Approach
Representatives from weekly and
daily newspapers, industry publications,
radio, television stations, and
Oklahoma legislature were invited to
attend the Media Day to learn about the
FAPC. The 2008 Media Day featured
FAPC’s Industry Advisory Committee,
composed of Oklahoma agricultural
and business leaders who serve as
an advisory board for the FAPC. The
members displayed a booth representing
their company and participated in
a panel discussion. In addition, attendees
witnessed three demonstrations
of projects performed at the FAPC,
including the production of chicken
nuggets, packaging of Hottie Pickles’
single-serving packets, and conversion
of sweet sorghum to ethanol.
Benefits
The event provides an opportunity
for media representatives to learn
more about the FAPC and distribute
information throughout the various
media outlets in Oklahoma.
Economic Impact
More people are aware of the
services the FAPC provides because
of the publicity during the Media Day,
which could cause more entrepreneurs
to open start-up businesses and create
jobs in Oklahoma.
Continuing Work
Planning will continue for the next
FAPC Media Day.
Publications
An information booklet was
prepared and distributed to the Media
Day participants. A news release also
was disseminated following the event.
Funding
The FAPC provided funding
for this project.
Collaborators
Mandy Gross, FAPC communications
services manager,
was the principal investigator
for this project. Other collaborators
included Stacy Patton,
FAPC communications graduate
student; Jim Brooks, FAPC
manager of client services;
Chuck Willoughby, FAPC
manager of client relations;
Erin Early, FAPC business and
marketing client coordinator;
Andrea Graves, FAPC business
planning and marketing
specialist; Scott Grumbles,
meat pilot plant assistant
coordinator; Dr. Danielle
Bellmer, FAPC food engineer;
Dave Moe, FAPC pilot plant
manager; Bill Gray; owner of
Hottie Pickles; and FAPC’s Industry
Advisory Committee.
2008 Annual Report –– 23