FAGOR NEWS 2 - Fagor Industrial

FAGOR NEWS 2 9/2/06 2:04 pm Page 1
Volume 1 2006
COUNTRY
HOUSE COOKING
The PowderMills is a stunning 18th Century
listed Country House Hotel situated just
outside Battle, East Sussex and adjoining
the famous battlefield of 1066.
Privately owned by Douglas and Julie
Cowpland, it was originally the site of
a famous gunpowder works during the
Napoleonic wars.
Wedding, conference, banqueting and
event business is augmented by the hotel’s
renowned Orangery restaurant, which has
achieved two Rosettes under head chef
James Penn.
“The hotel is ‘young’,” says General
Manager Nick Walker. “It was bought in 1981
as a six bedroom house and started out as a
B&B. The owners have continued to improve
facilities every year and now we have 40
bedrooms and 40 staff plus casuals, plus the
Lakeside and Pavilion
suites which cater for 200 and 300
respectively. Peak summer time sees a
wedding every day Thursday-Saturday.”
IN THE KITCHEN
Head Chef James Penn can be catering
for up to 400 covers per day with a staff
including 11 chefs. Everything is prepared
fresh including bread, ice-creams, sorbets and
sweet meats; a starter of sweet smoked duck
is prepared in their own smoker.
Last summer, the hotel’s bespoke
central island suite required replacement and
– together with the owners and
Southampton-based catering equipment
distributor AJW Equipment, Penn considered
a number of options.
“We chose Fagor (900 series modular
suite) because it gave us the best value for
money,” said James Penn – who walked
around the suite and gave his opinion: -
“The solid tops give out brilliant heat;
fantastic. I have three ovens underneath
on one side – very good because the
temperature control is excellent – and
I know from experience that this type
of oven can be temperamental.
Continued over
Fagor is one of Europe’s leading catering
equipment manufacturers and now firmly
established in the UK.
With a quality, value for money product range
including modular medium and heavy duty prime
cooking equipment, combination ovens,
warewashing and refrigeration – combined
with an excellent partner distributor network –
Fagor UK is gearing up for further growth in 2006.
Moving up
Why is Managing
Director
Malcolm Pumford
so confident?
“I joined Fagor in mid-
2005 knowing the
product range is extraordinarily competitive
both in terms of quality and value for money.
But our real strength is that Fagor is represented in
the marketplace by the most professional catering
equipment distributors.
“Fagor is therefore perfectly positioned to escalate
its growth. We do not sell direct. We work closely
with our distributor partners, who specify, supply
and deliver our products and provide the caterer
with the highest quality of customer support.
“In 2006 we are moving to much larger premises
which will include a demonstration kitchen
and a sales and service training facility, enabling us
to work more closely with all of our distributors.
“Fagor supports our partners 100% and anybody
who knows me well, knows the pride I take in
delivering the highest standards of customer
service and in listening to what customers
have to say.”
CATERERS VISITING HOTELYMPIA 2006
“If you are looking for a single item of new
equipment, a combination oven or a brand new
kitchen, Fagor should be on your ‘must visit’ list.
Our equipment matches anything seen in the
market in terms of quality, technical excellence
and customer support.
“The surprise is just how competitive our prices are.
Find out more on stand N1409 and N1410. We are
looking forward to a very, very busy future.”

FAGOR NEWS 2 9/2/06 2:04 pm Page 2
COUNTRY
HOUSE
COOKING
(cont’d from front page)
FAGOR
A MULTINATIONAL GIANT
Fagor UK is part of one of
Europe’s largest multinational
industrial business groups –
the Mondragón Corporación
Cooperativa.
Founded in 1956, Mondragón is made up
of 210 companies employing 72,000 staff,
including the industrial group to which
Fagor belongs. These companies also make
automotive components and buses.
Around half of these companies including
Fagor are ‘cooperative’, an approach that
places more value on workers themselves
as the principal asset and source of
competitive advantage.
Fagor itself has 50 year’s experience of
manufacturing catering equipment, with the
number of employees growing from 400 to
1000 over the last five years. Turnover has
also grown from €60 to €150 million euros
in the same period.
Investment in product research and
development is a key priority and over the
last five years some €46 million euros has
been invested, involving more than 40
engineers, 30 designers and 70 technicians.
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Being a major exporter, Fagor equipment
is sold throughout the world. Its policy of
being close to customers has seen
production plants established in France, Italy,
Mexico, Poland and Turkey, as well as three
plants in their homeland, Spain.
MICHELIN EXPERIENCE
Fagor is based in the Basque region of Spain
– an area with a higher concentration of
Michelin starred restaurants than the rest of
the world.
Its most recent high profile installation is at
the world renowned 3 Michelin-star restaurant
near San Sebastian, called ARZAK. Fagor
heavy duty equipment now takes pride of
place in the main kitchen.
Arzak is famous for what it calls its
‘investigation's cuisine’ using a laboratory
and ‘flavour bank’ that contains more than
1000 products and ingredients to create
“The griddle gets too hot; we
need to turn it low sometimes –
the more heat the better.
“The static well with lid, which lifts up to take
a 1/1 GN pan, is also useful to stop things
slipping about.
On the other side of the range: “The double
fryer heats up in three minutes from cold – I
have never known it to happen so fast! The
pasta cooker heats up in seven minutes and
has its own water supply; there is another oven
and the bratt pan is great and cooks evenly.
“This looks like one central island suite; in
fact
it is all individual units but it is very well put
together. I have never found anything so easy
to clean.
“It took us a while to choose, but Fagor
acted quickly once they had the order,” added
Penn.
AJW Equipment “took only a week” to
remove the old suite and install the new
Fagor range. “I am more than happy with it.”
new dishes, textures and taste sensations.
One of the big contributions of the
Laboratory is the struggle to find a perfect
balance between avant-garde and the roots
of traditional cooking.
Head chef Elena Arzak leads what the
restaurant calls ‘a group of alchemists’ that
try each day to decipher the secrets of the
culinary art.
The menu evolves day in day out,
changing according to the raw ingredients of
each season. Average price per head is
€60-100.
FAGOR UK DELIVERS BEST VALUE
Pound for pound, Fagor offers the best
value and best supported product in the
market. Fagor UK works with the leading
equipment distributors in the UK and also has
a close working relationship with foodservice
specialists such as European WaterCare
Systems – the market leader in water
treatment for combination and steam ovens.

FAGOR NEWS 2 9/2/06 2:04 pm Page 3
IMPRESSIVELY
COMBI
COOKED
FRESH AT
SCUNTHORPE
PRODUCT
Fagor is proud of its expertise across the
entire kitchen – manufacturing everything
from refrigeration to warewashing to prime
cooking equipment.
Our growth in the UK has been staggering.
Since we launched in the UK seven years ago,
our turnover has risen to £3 million,
with installations throughout the country
including,
Abbotsholme School, Staffordshire
Aviemore Hotel, Scotland
Berkeley Hotel, London
Blackpool Pleasure Beach, Blackpool
Bournemouth Athletic Football Club
City Hospital Birmingham
Cornwall Catering College, Redruth
Dulwich College, South London
Estee Lauder, Portsmouth
Falmouth Beach Hotel, Cornwall
George Elliott Hospital, Nuneaton
Lands End Hotel, Cornwall
Moseley Park School, West Midlands
Plough Inn, Llandeilo
Princess Diana Hospital, Grimsby
Rick Stein Delicatessen, Padstow
Royal Brompton Hospital, London
Strada Night Clubs, London
Tottenham Football Club
Scunthorpe General – unlike
most hospitals in the area –
operates a cook-fresh system.
According to Catering Manager David Elsom,
its new Fagor HMP-2. 10/11 Programmable
Combi Steamer Oven is used for cooking
vegetables, sponges, jacket potatoes, rice,
chicken portions, potatoes for mash – and for
special patient meals such as pasta Italiano.
The hospital has 428 beds and a small
amount of regeneration is also required for
serving cook-chill meals and snacks at teatime.
“From the start we were very impressed,”
says Elsom. “It has been installed since
November 2004 and has been absolutely
suberb. It is a Godsend for baked potatoes –
we start them on steam and finish on
convection which gives them a nice crisp
HOWELL’S
SCHOOL
‘HAPPY TO
RECOMMEND’
FAGOR
DISHWASHING
Price and reliability were the two key issues
underlining the choice of a Fagor F1-280D
rack conveyor dishwasher for the all-girl
Howell’s School, Denbigh, North Wales.
“Fagor was recommended to us by Red
Rose Catering Equipment, (based in
Thornton Cleveleys, near Blackpool),” said
Phil Watson, Managing Director of Watson,
Lennard and Payne – a foodservice
consultancy providing catering and services
advice to the school’s in-house catering team.
Watson was in the midst of preparing for a
visit by HRH Princess Anne at the time of
TIME
TESTED BY
SHROPSHIRE CC
Shropshire County Council needed new ranges
for its schools and carried out extensive field
trials to find which was the best all-round value.
Some half dozen ranges have been tested over
the past year, resulting in Fagor winning
‘preferred supplier’ status for our CGB761 sixburner
ranges with double oven.
outside. There is no drying or burning on
cook chill dishes – and meals like pasta
Italiano are cooked to perfection.
“It is also very simple to use and we have
had no problems with the controls; indeed,
the assistant chefs have no trouble using it
and some of the girls preparing salads use it
for cooking eggs and sweetcorn.
“The installation was absolutely spot on.
There were teething problems which were
not to do with Fagor, but if I rang them by
2pm then an engineer was here by 9am the
following morning.
“Fagor gave a training session for our
seven chefs and two supervisors – and then
came back two weeks later to sort out any
problems.
“I have two Fagor combi ovens at the
moment. Fingers crossed, I will have three
in a couple of months…”
writing but he was happy to find the time
to say: “We are very happy with the new
dishwasher and the installation. We already
had a number of items of Fagor equipment
including a combination oven – and we have
been happy to recommend Fagor to other
caterers.
“There were minor issues with the
installation of the dishwasher, which you
expect with these machines, but these were
dealt with promptly. It cleans very well and is
faster and quieter than the machine it
replaced, which lasted 28 years!”
“Fagor was originally recommended
to us by Eric Neville Catering Supplies,
Welshpool,” said Bill Campbell,
Business Operations Manager. His
remit covers catering operations for
primary and secondary schools for
both Shropshire and Worcestershire
councils.
“I have no problem recommending
Fagor ranges. They have stood the
test of time, work well and have gone
onto our preferred equipment list.”
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FAGOR NEWS 2 9/2/06 2:04 pm Page 4
NEWPRODUCTS
Fagor Evolution Combination oven
Fagor listens to what chefs have to say – and
as a result its new Evolution combi is
probably the simplest and easiest to use on
the market – delivering the top-quality
cooking results you would expect from Fagor.
Featuring: Precise temperature control, easy
clean interior and exterior, air-tight, protected
seals and double glazed door. Available in
gas and electric variants in 6, 10, 20 and 40
GN capacities.
NEW 900 HEAVY DUTY SERIES
• Gas, electric or mixed ranges
• Gas and electric fry tops
• Gas and electric boiling pans
• Gas and electric deep fat fryers
• Gas and electric tilting bratt pans
• Gas char grills
• Gas and electric bain marie
• Worktops
• Stands
Fagor installed more than 5,000 kitchens last
year throughout the World and can justifiably
claim to be an expert in the manufacture of
kitchen equipment.
Listening to our customers has ensured
that the new Fagor 900 modular heavy duty
series offers everything the chef could want –
including highly competitive pricing.
• Versatility – the 900 series is available
as individual units or wall mounted, as an
island suite, cantilevered or bridge
mounted.
• Safety – all units conform to EC standards,
ISO-9001 and are manufactured in AISI 304
(18/10) stainless steel. External temperature
on panels does not exceed 80 o C and all
edges are rounded.
• Power – Fagor delivers high energy
efficiency and performance – table-top
burners generate 4000, 8000 and
10,500 kcal/hr of power.
• Hygiene – Fagor’s unique Monobloc
System for joining modular units ensures an
air-tight seal and smooth finish.
• Design – Fagor’s 900 series really does look
‘the business’ – see for yourself by
requesting a brochure by telephone, email
or fax.
SIX-BURNER
RANGE – CGB-761
What’s the most
important thing about
a range?
Fagor’s CGB-761 has, we believe, the
largest oven in its class and a powerful
6.3kW/hour output!
Combined with its outstanding build quality
and a choice of hob power – and an
outstanding price, the CGB-761 is a true
value-for-money workhorse.
Fagor Industrial UK Ltd,
Unit 6, Edenbridge Trading Centre
Hever Road,
0Edenbridge, Kent TN8 5EA
Tel: 01732-860360
Fax: 01732-868357
Email: sales@fagoruk.com
For more
information
PAULINE
EDWARDS
“In my six years at Fagor I have
seen the company grow to
become a major force in the
catering equipment market,
with a comprehensive stock
holding among the three main
equipment groups,
warewashing, refrigeration and
prime cooking including
combination ovens.
“My role is diverse; from talking
to our many customers offering
assistance with equipment
selection or pricing, to the
organisation of mailshots or
even the odd exhibition stand!
“I am looking forward to being a
part of Fagor’s continued
growth in the UK and enabling
our customers to benefit from
our expertise and join us in this
expansion.”
For more information on Fagor products
contact Office Manager Pauline Edwards
www.fagorindustrial.com
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