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Evaluation of Plastic Waste Management in Thailand Using Material ...

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For example, if the stakeholder has workers that work for him/her, it can be concluded that<br />

the stakeholder has the ability to mobilize these resources because he/she has direct<br />

<strong>in</strong>fluence over them.<br />

The power column refers to the ability <strong>of</strong> the stakeholder to affect the implementation <strong>of</strong><br />

the project due to the strength or force from stakeholder actions. This power is comb<strong>in</strong>ed to<br />

measure the amount <strong>of</strong> resources that a stakeholder has or his/her capacity to collect them.<br />

The power <strong>in</strong>dex is rated from 3 to 1 (3 = high power, 2 = medium power, and 1 = little<br />

power).<br />

3.5 Determ<strong>in</strong>e leadership <strong>of</strong> stakeholder<br />

Webster (1984) mentioned that leadership is specifically def<strong>in</strong>ed here as the will<strong>in</strong>gness to<br />

<strong>in</strong>itiate, convoke, or lead an action for or aga<strong>in</strong>st the project. The stakeholder either has this<br />

characteristic ("yes") or lacks it ("no"). The leader column is represented with "yes" or<br />

"no."<br />

4. Analyz<strong>in</strong>g the stakeholder table<br />

The <strong>in</strong>formation <strong>in</strong> stakeholder table needs to be "analyzed." Such analysis should focus on<br />

compar<strong>in</strong>g <strong>in</strong>formation and develop<strong>in</strong>g conclusions about the importance <strong>of</strong> stakeholder’s<br />

relative, knowledge, <strong>in</strong>terests, positions, and possible allies <strong>of</strong> stakeholders regard<strong>in</strong>g the<br />

project. There are many steps for data analysis by consider<strong>in</strong>g:<br />

Who are the most important stakeholders (from a power and leadership analysis)?<br />

What is the stakeholders' knowledge <strong>of</strong> the project?<br />

What are the stakeholders' positions on the specific project?<br />

What do the stakeholders see as possible advantages or disadvantages <strong>of</strong> the project<br />

(<strong>in</strong>terest analysis)?<br />

Which stakeholders might form alliances?<br />

The "importance" <strong>of</strong> stakeholders is def<strong>in</strong>ed here as their ability to affect the<br />

implementation <strong>of</strong> the project. Power and leadership are the characteristics that determ<strong>in</strong>e a<br />

stakeholder's ability to affect or block the implementation <strong>of</strong> a project, and these two<br />

characteristics are the basis for the first "importance" analysis. Stakeholders are divided<br />

<strong>in</strong>to three groups as follow<strong>in</strong>g:<br />

Group 1: who have leadership and high power (level 3)<br />

Group 2: who have leadership and medium power (level 2)<br />

Group 3: who do not have leadership but have high to medium power (level 2 or 3)<br />

The <strong>in</strong>formation found <strong>in</strong> the knowledge data can be crossed with the power/leadership<br />

analysis to highlight the importance level <strong>of</strong> the stakeholders with a low knowledge level.<br />

This cross-analysis will result <strong>in</strong> an even smaller priority group for target<strong>in</strong>g<br />

communication strategies. The knowledge data also can be cross-referenced with the<br />

position <strong>of</strong> the stakeholders to determ<strong>in</strong>e if those opposed to the project have a consistently<br />

low level <strong>of</strong> knowledge.<br />

The <strong>in</strong>terest data can be used advantages and disadvantages identified by the stakeholders<br />

can be used to expla<strong>in</strong> their positions or to emphasize their knowledge <strong>of</strong> the project (i.e.,<br />

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