100 Ideas that Changed Graphic Design - exhibitions international

100 Ideas that Changed Graphic Design
Steven Heller and Véronique Vienne
New in the ‘100 Ideas that Changed...’ series, this illustrated
guide to key ideas in graphic design in the last century is a
great resource for anyone interested in the subject.
The book demonstrates how ideas influenced and defined
graphic design, and also how those ideas manifest in objects
of design. The 100 entries, arranged broadly in chronological
order, range from technical (overprinting, rub-on designs, split
fountain); to stylistic (swashes on caps, loud typography and
white space); to objects (dust jackets, design handbooks); and
methods (paper cut-outs, pixellation).
Lavishly illustrated, the book is both a great source of
inspiration and a repository of some of the best examples of
graphic design from the last hundred years.
Steven Heller is the co-chair of the MFA Designer as Author
program and co-founder of the MFA in Design Criticism
program at SVA, New York. For 33 years he was an art director
at the New York Times. He is editor of AIGA VOICE and
contributing editor to Print, Eye, Baseline and I.D. magazines.
He is the author of more than 120 books on design and
popular culture. He is the recipient of the 1999 AIGA Medal
for Lifetime Achievement.
Véronique Vienne has worked at a number of US magazines as
art director, and is the author of The Art of Doing Nothing and
The Art of Imperfection. A frequent contributor to Graphis and
Metropolis magazines, she lives in Paris.
Specification
Format: 270 × 210 mm / 10 3 ⁄4 × 8 1 ⁄4 in
Extent: 216 pages
Illustrations: 300 colour illustrations
Binding: Paperback
ISBN: 978 1 85669 794 1
To be published: April 2012
www.laurenceking.com
Laurence King books are distributed throughout
the world (outside USA, Canada and Mexico) by
Thames & Hudson Ltd.
Telephone: +44 (0) 20 7845 5000
Fax: +44 (0) 20 7845 5050
Email: sales@thameshudson.co.uk
www.thamesandhudson.com
• Tells the story of graphic design in the last
century through 100 key ideas
• Inspirational book for dipping into whenever
ideas are needed
• Great source of stunning examples of
graphic design
• For anyone interested in graphic design, both
practitioners and students
Contents
The Book / Body Type / Rub-on Designs / Rays /
Pastiche / Pointing Fingers / Vanitas / Clenched Fists /
Monumental Images / Female Archetypes / Colour Blocks
/ Ornamentation / Decorative Logotypes / Naive Mascots
/ Entrepreneurship / Metaphoric Lettering / Swashes on
Caps / Text as Images / Visual Puns / The Square Format
/ Primitive Figuration / Propaganda / The Object Poster /
Paper Cutouts / Manifestos / Graphic Design Magazines
/ Botanical Geometry / Calligrams / Loud Typography /
Asymmetric Typography / Red with Black / Supergraphics
/ Supreme Geometry / Funny Faces / Expression of Speed
/ Corporate Identity / Dust Jackets / Found Typography
/ Ransom Notes / Design Handbooks / Avant-garde
Zines / Collages / Riddles and Rebuses / Photomontage /
Pictograms / Floating Heads / Abstraction / Triangulation
/ Extreme Close-ups / The Provocative Gesture / Motion
Graphics / Night Spectaculars / Shadow Play / Good Design
/ Forced Obsolescence / Vibrating Colour / Strips and Panels
/ Frame by Frame / Perfect Rectangles / Abstract Graphs
/ Dynamic Diagonals / Stencil Type / Comic Lettering /
Parody / Sustainable Packaging / Public Service Campaigns
/ Branding Campaigns / Layering and Overprinting / Design
Thinking / The Grid / Brand Narratives / White Space /
Less is More / Mono Alphabets / Film Title Sequences /
Big Book Look / Nostalgia / Illegibility / Scan Lines / Teen
Magazines / Culture Jamming / High Contrast / Psychedelia
/ Split Fountain / Underground Comics / Record Album
Covers / Street Slogans / Sexual Taboo Busting / Self-
Promotional Publishing / Tags / Universal Pricing Code /
Vernacular / French Theory / Do It Yourself / The Fine Print
/ Magazine Coverlines / Guerrilla Advertising / Pixellation /
Ambigrams / Designers’ Websites
Distributed in the United States and Mexico by
Chronicle Books
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Fax: (800) 286 9471
Email: frontdesk@chroniclebooks.com
www.chroniclebooks.com
Distributed in Canada by
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Fax: (604) 323-2600
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