Presentation Andrea Thelen, ADAC - EuroTest
Presentation Andrea Thelen, ADAC - EuroTest
Presentation Andrea Thelen, ADAC - EuroTest
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Reaching Mobile Consumers<br />
<strong>Andrea</strong> <strong>Thelen</strong><br />
Project Manager European Affairs/<strong>ADAC</strong><br />
EuroTAP International Advisory Workshop, Brussels, 7th February 2006<br />
EUROPEAN BUREAU<br />
EUROPEAN BUREAU<br />
EUROPEAN BUREAU<br />
Basics<br />
EuroTAP International Advisory Workshop, Brussels, 7th February 2006<br />
Partners<br />
- 12 automobile clubs from 11 european countries<br />
Main tasks of information tools<br />
- Communication and training of correct behaviour of motorists<br />
in different traffic situations in tunnels<br />
5 traffic situations<br />
- Normal traffic situation<br />
- Tail backs<br />
- Breakdown<br />
- Accidents<br />
- Fire in own/another vehicle<br />
EuroTAP International Advisory Workshop, Brussels, 7th February 2006<br />
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Measures<br />
- Tunnel info sheets<br />
- Leaflet „Safe Driving in Tunnels“<br />
- PC Tool „Safe in the Tunnel“<br />
- Educational film „ Safe in the Tunnel“<br />
- Symposium<br />
Tunnel info sheets<br />
EuroTAP International Advisory Workshop, Brussels, 7th February 2006<br />
• By May 150 tunnel info sheets published on the<br />
internet web sites of participating clubs<br />
• Travel service for car drivers with information about traffic regulations<br />
and relevant safety installations<br />
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Leaflet<br />
EuroTAP International Advisory Workshop, Brussels, 7th February 2006<br />
• Distribution of 2.5 million leaflets<br />
• Description of<br />
- correct behaviour in different traffic situations<br />
- Life-saving equipment<br />
- The 4 essentials<br />
EuroTAP International Advisory Workshop, Brussels, 7th February 2006<br />
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- Publication September 2004<br />
- Interactive learning programme<br />
- Structure<br />
Learning section: communication of correct<br />
behaviour<br />
Interactive section : training and application of<br />
correct behaviour<br />
Evaluation: monitor learning by rating system<br />
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PC Tool<br />
Educational film<br />
- Publication<br />
October 2005<br />
EuroTAP International Advisory Workshop, Brussels, 7th February 2006<br />
- Summary of contents of the PC tool<br />
about correct behaviour in tunnels<br />
- Mainly for use in driving schools<br />
Symposium<br />
EuroTAP International Advisory Workshop, Brussels, 7th February 2006<br />
- Took place in January 2005, Munich<br />
- International symposium on the latest developments of tunnel<br />
safety equipment<br />
- Platform for the exchange of expertise between tunnel safety<br />
experts, political decision-makers and tunnel operators<br />
EuroTAP International Advisory Workshop, Brussels, 7th February 2006<br />
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Distribution figures<br />
Tunnel info sheets: 500.000 hits<br />
Leaflet „Safe Driving in Tunnels“: 2.5 million pieces<br />
PC Tool „Safe in the Tunnel“: 201,000 users<br />
Educational film „ Safe in the Tunnel“: 16,000 viewers<br />
Symposium: 150 participants<br />
EuroTAP International Advisory Workshop, Brussels, 7th February 2006<br />
Distribution partners<br />
- Industry<br />
- Public authorities<br />
- Experts<br />
- Tunnel operators<br />
- Driving schools<br />
- Media partners<br />
Support for the distribution of our tools welcome!<br />
Contact<br />
EuroTAP International Advisory Workshop, Brussels, 7th February 2006<br />
FIA Brussels Office FIA Brussels Office<br />
Caroline Ofoegbu Sinziana Radu<br />
Rue d‘Arlon 53 Rue d‘Arlon 53<br />
B – 1040 Brussels B – 1040 Brussels<br />
T.:+32 2 282 0815 T.:+32 2 282 0816<br />
F.: +32 2280 0744 F.: +32 2280 0744<br />
Mail: c.ofoegbu@eurotestmobility.com Mail: s.radu@eurotestmobility.com<br />
www.eurotestmobility.com www.eurotestmobility.com<br />
<strong>ADAC</strong><br />
<strong>Andrea</strong> <strong>Thelen</strong><br />
Am Westpark 8<br />
D – 81373 München<br />
T.:+49 89 7676 2724<br />
F.: +49 89 7608300<br />
Mail: andrea.thelen@adac.de<br />
www.adac.de<br />
EuroTAP International Advisory Workshop, Brussels, 7th February 2006<br />
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Thank you for your attention<br />
EuroTAP International Advisory Workshop, Brussels, 7th February 2006<br />
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