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The "boomerang" effect of the radicalism in discourse analysis

The "boomerang" effect of the radicalism in discourse analysis

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“monologue”, nor “dialogue striv<strong>in</strong>g after a common goal”. Instead, <strong>the</strong>re should be search<strong>in</strong>g and vigorous<br />

argument which explores <strong>the</strong> adequacy <strong>of</strong> different positions.”<br />

(Potter and Billig, 1992, p.16)<br />

On <strong>the</strong> o<strong>the</strong>r hand - even when <strong>the</strong> positions seem fairly well oriented to <strong>the</strong> dialogue<br />

and to a mediation - <strong>the</strong> <strong>in</strong>clusivist hypo<strong>the</strong>ses rest <strong>of</strong>ten more on <strong>the</strong> misunderstand<strong>in</strong>gs <strong>of</strong><br />

<strong>the</strong> epistemologic assumptions <strong>of</strong> <strong>the</strong> <strong>in</strong>terlocutor, than on <strong>the</strong> understand<strong>in</strong>g <strong>the</strong>m. This,<br />

for example, is <strong>the</strong> case <strong>of</strong> Kruglanski and Jost (2000), who - animated by a peace-mak<strong>in</strong>g<br />

<strong>in</strong>tention or perhaps by assimilative imperialism <strong>of</strong> <strong>the</strong> ma<strong>in</strong>stream - seem to reduce <strong>the</strong><br />

socio-constructionism perspective to a mere orientation <strong>of</strong> “method” (experimental versus<br />

qualitative) and to <strong>the</strong> focus<strong>in</strong>g on <strong>the</strong> "contents" <strong>of</strong> <strong>the</strong> social knowledge ra<strong>the</strong>r than on <strong>the</strong><br />

"processes" that determ<strong>in</strong>e it as <strong>in</strong> experimental psychology (which is frankly confutable,<br />

consider<strong>in</strong>g <strong>the</strong> greater attention dedicated to <strong>the</strong> discursive nature <strong>of</strong> <strong>the</strong> process and to<br />

<strong>the</strong> argumentative and counter-argumentative negotiation <strong>of</strong> <strong>the</strong> mean<strong>in</strong>gs, than <strong>the</strong>ir<br />

contents, by <strong>the</strong> RDA and rhetoric approach) .<br />

11

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