GTE ECH's Gam me Ma arket™ ™ Lau unche ed! - European Lotteries
GTE ECH's Gam me Ma arket™ ™ Lau unche ed! - European Lotteries
GTE ECH's Gam me Ma arket™ ™ Lau unche ed! - European Lotteries
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<strong>Ma</strong>rketting<br />
News s<br />
<strong>Gam</strong>e M<strong>Ma</strong>rket:<br />
Ju une 19, 20113<br />
<strong>GTE</strong>ECH’s<br />
<strong>Gam</strong><strong>me</strong><br />
<strong>Ma</strong>arket<br />
<strong>Lau</strong><strong>unche</strong><strong>ed</strong>!<br />
G<strong>GTE</strong>CH<br />
Corporation<br />
hass<br />
la<strong>unche</strong>d tthe<br />
<strong>GTE</strong>CH<br />
Loottery<br />
Indu ustry’s first centraliz<strong>ed</strong>d<br />
iLottery<br />
ga<strong>me</strong>s<br />
devel lop<strong>ed</strong> through<br />
<strong>GTE</strong>CH’ss<br />
Lottery De<br />
developer-friendly<br />
ecosystem<br />
thatt<br />
allows 3<br />
coompelling<br />
ga<strong>me</strong>s<br />
for thhe<br />
iLottery s<br />
rd<br />
<strong>Gam</strong>e <strong>Ma</strong>rket<br />
(<strong>Gam</strong><strong>me</strong><br />
<strong>Ma</strong>rket) - the<br />
content library<br />
that hhouses<br />
eInstant<br />
eveloper Neetwork<br />
(LDNN).<br />
The LDNN<br />
is a<br />
d<br />
party conntent<br />
developers<br />
to create<br />
space.<br />
“TThe<br />
<strong>Gam</strong>e <strong>Ma</strong>rket is tthe<br />
next major<br />
buildinng<br />
block in revolutionizzing<br />
the waay<br />
in<br />
wwhich<br />
interactive<br />
ga<strong>me</strong>es<br />
are develop<strong>ed</strong><br />
and brought to market forr<br />
lotteries. The<br />
G<strong>Gam</strong>e<br />
<strong>Ma</strong>rke et puts the ccontrol<br />
of gga<strong>me</strong><br />
contennt<br />
firmly in the hands of the operrator,<br />
annd<br />
allows a lottery tto<br />
rapidly update its product mmix,”<br />
said G<strong>GTE</strong>CH<br />
Lotttery<br />
Innteractive<br />
Product M<strong>Ma</strong>rketing<br />
VVice<br />
President<br />
Paul RRiley.<br />
G<strong>Gam</strong>e<br />
<strong>Ma</strong>rket’s<br />
revolutioonary<br />
approoach<br />
to ga<strong>me</strong><br />
portfolio ggrowth<br />
openns<br />
up a neww<br />
and<br />
exxpanding<br />
un niverse of ga<strong>me</strong><br />
contennt<br />
for lotteries.<br />
Juust<br />
as iTune es and Netfflix<br />
serve ass<br />
the distribbution<br />
<strong>me</strong>chhanism<br />
to brring<br />
applicaations<br />
and<br />
entertain<strong>me</strong>nt<br />
to thhe<br />
fingertipps<br />
of consum<strong>me</strong>rs<br />
arounnd<br />
the worldd,<br />
<strong>Gam</strong>e <strong>Ma</strong>arket<br />
fuunctions<br />
as the distribbution<br />
<strong>me</strong>chanism<br />
for lotteries, bringing them<br />
the beest<br />
in<br />
iLLottery<br />
ga<strong>me</strong>s<br />
and virtuually<br />
eliminaating<br />
the nee<strong>ed</strong><br />
for long develop<strong>me</strong>nt<br />
cycles.<br />
The<br />
<strong>Gam</strong>e <strong>Ma</strong>rket M is a ccentraliz<strong>ed</strong><br />
repository oof<br />
certifi<strong>ed</strong> ga<strong>me</strong> conteent<br />
that lottteries<br />
caan<br />
access via<br />
a secure private porttal.<br />
Lotteriees<br />
use the pportal<br />
in a mmanner<br />
simillar<br />
to<br />
popular<br />
APP stores, where<br />
ga<strong>me</strong>ss<br />
that are available ccan<br />
be vieww<strong>ed</strong>,<br />
tri<strong>ed</strong>, and<br />
assess<strong>ed</strong><br />
bas s<strong>ed</strong> upon paast<br />
performaance<br />
and lotttery<br />
submittt<strong>ed</strong><br />
reviewss.<br />
OOne<br />
of the challenges c<br />
cconstantly<br />
facing<br />
the loottery<br />
indusstry<br />
is ‘ti<strong>me</strong>e<br />
to market’<br />
and<br />
thhis<br />
is espec cially importtant<br />
in the interactive space. One<br />
of the unnique<br />
features<br />
of<br />
thhe<br />
<strong>Gam</strong>e <strong>Ma</strong> arket is thatt<br />
it allows a lottery to sselect<br />
and cconfigure<br />
its ga<strong>me</strong> usingg<br />
the<br />
portal<br />
and then<br />
automaatically<br />
gennerates<br />
the appropriatee<br />
work ordeer<br />
to install<br />
the<br />
ga<strong>me</strong><br />
on the player facinng<br />
website.<br />
G<strong>Gam</strong>e<br />
config guration opttions<br />
are exxtensive<br />
annd<br />
include sselecting<br />
a prize struccture,<br />
seetting<br />
the grid g size, cconfiguring<br />
each of the<br />
prize tierrs,<br />
customizzing<br />
the paayout<br />
percentage,<br />
adjusting thhe<br />
progressive<br />
jackpot, , sch<strong>ed</strong>ulingg<br />
the go-livee<br />
date/ti<strong>me</strong>, , and<br />
mmany<br />
other configurable<br />
c<br />
e options. G<strong>Gam</strong>e<br />
<strong>Ma</strong>rkett<br />
will include<br />
a wide selection<br />
of gaa<strong>me</strong>s<br />
inncluding<br />
po opular them<strong>me</strong>s,<br />
seasonnal<br />
ga<strong>me</strong>s, , holiday gga<strong>me</strong>s,<br />
andd<br />
even liceens<strong>ed</strong><br />
property<br />
gam <strong>me</strong>s.
Each of these ga<strong>me</strong>s available via <strong>Gam</strong>e <strong>Ma</strong>rket will be develop<strong>ed</strong> by approv<strong>ed</strong><br />
partners that represent a broad spectrum of lottery and non-lottery, social and<br />
com<strong>me</strong>rcial content providers – ga<strong>me</strong> designers from all gaming sectors – who use<br />
the LDN to create the ga<strong>me</strong>s.<br />
The initial partners represent so<strong>me</strong> of the lottery and casual ga<strong>me</strong> markets most<br />
creative and experienc<strong>ed</strong> studios, which include:<br />
• Inchinn: Locat<strong>ed</strong> in London, England, Inchinn is a major content contributor in the<br />
lottery space.<br />
• Ingenio: As the develop<strong>me</strong>nt arm for Loto-Quebec, Ingenio builds interactive<br />
ga<strong>me</strong>s across a variety of gaming formats.<br />
• J&S <strong>Gam</strong>ing, Inc.: Locat<strong>ed</strong> in New York, J&S <strong>Gam</strong>ing develops content for both the<br />
casino and the lottery markets.<br />
• Karma <strong>Gam</strong>ing: Bas<strong>ed</strong> in Halifax, Nova Scotia, Karma creates gamifi<strong>ed</strong> digital<br />
lottery products.<br />
• Telos Entertain<strong>me</strong>nt: Telos is a ga<strong>me</strong> studio locat<strong>ed</strong> in Charlottetown, PEI, Canada<br />
which has develop<strong>ed</strong> casual ga<strong>me</strong> content for partners such as GSN Digital, National<br />
Geographic, and A&E Networks, as well as gaming content for the casino and lottery<br />
channels.<br />
• Tourna<strong>me</strong>nt 1: Locat<strong>ed</strong> in Stamford, CT, Tourna<strong>me</strong>nt 1 is a supplier of betting<br />
ga<strong>me</strong>s to the lottery and casino markets.<br />
<strong>GTE</strong>CH is also in discussions with additional developers who will aug<strong>me</strong>nt the <strong>Gam</strong>e<br />
<strong>Ma</strong>rket catalog with high quality, engaging content.<br />
<strong>GTE</strong>CH has built <strong>Gam</strong>e <strong>Ma</strong>rket with the future of the lottery industry in mind. The<br />
<strong>Gam</strong>e <strong>Ma</strong>rket will give lotteries greater access to a portfolio of ga<strong>me</strong>s and the ability<br />
to bring those ga<strong>me</strong>s to market quicker than ever before. For more information on<br />
<strong>Gam</strong>e <strong>Ma</strong>rket and Lottery Developer Network, please visit<br />
www.gtechga<strong>me</strong>market.com and www.lotterydevelopernetwork.com.<br />
<strong>GTE</strong>CH S.p.A. is a leading com<strong>me</strong>rcial operator and provider of technology in the<br />
regulat<strong>ed</strong> worldwide gaming markets, delivering best-in-class products and services,<br />
with a commit<strong>me</strong>nt to the highest levels of integrity, responsibility, and shareholder<br />
value creation. The Company is list<strong>ed</strong> on the Milan Stock Exchange under the trading<br />
symbol “GTK” and is majority own<strong>ed</strong> by De Agostini S.p.A. In 2012, <strong>GTE</strong>CH had €3.1<br />
billion in revenues and 8,600 employees in approximately 60 countries. For more<br />
information, please visit www.gtech.com.<br />
For further information:<br />
Robert K. Vincent<br />
<strong>GTE</strong>CH S.p.A.<br />
Corporate Communications<br />
(401) 392-7452
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