EUROPEAN STATE LOTTERIES AND TOTO ASSOCIATION

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POWERED BY TEAMWORK. WINCOR NIXDORF LOTTERY SOLUTIONS. 2 P AN RAMA Start – finish line – victory! Go with Wincor Nixdorf’s powerful team. We’ve got what champions need: Solutions that fulfill the most demanding requirements. Perfect technology for dynamic processes. Intelligent concepts for any scenario. And a finely-tuned service team that supports you anywhere, any time, worldwide. The best performance – it’s the only way to win the race! That’s why Wincor Nixdorf’s products undergo continual development to ensure that our customers benefit from maximum flexibility and a decisive edge over the competition, both today and in the future.Talk to us. Give us a call at +49 7531 942 26-0 or visit our website at www.wincor-nixdorf.com EXPERIENCE MEETS VISION.
Editorial The evolution of scratch off games and a taste of our next seminars Scratch cards have been a very popular form of games, mainly because they present an opportunity to win instantly with a low initial investment. Since its advent, the scratch off ticket has taken many forms, included many different prize structures and a variety of versions – the latest being online scratchies. There also is a trend in some countries towards more expensive scratch tickets that offer high jackpots. The history of instant scratch games is relatively modern, making its first appearance in 1974 in the US, with a game launched by the Massachusetts State Lottery. In 1978, there was another first for instant games, when the Loterie Romande of Switzerland introduced the first scratch off ticket in Europe. Since then, instant games have been consistently well received by players and in the seventies, eighties and early nineties; most European Lotteries have opted for this novel form of playing. We are pleased to present you in this issue of Panorama an evaluation, made by various Lotteries, of their experiences with this game and the different approaches taken to keep a high level of interest in that game. 2008 has been a very busy year for our seminars and will continue to be until December. We are proud to report that our meetings are getting more and more attention, so don’t forget the next seminar on Responsible Gaming, which we organize in partnership with WLA and that promises to be highly informative. Definitely this year, the palm goes to ELU (European Lottery University) that has beat all records with 48 attendees coming from all over, including Canada and Africa. We are already gearing up for 2009 and the first seminar will tackle traditional approach versus avant-garde 3 P AN RAMA campaigns in the Communication and Advertising field. This joint WLA/EL Marketing reunion will take place as usual in London, and participants will have an opportunity to visit ICE, the largest International Casino & Gaming Exhibitions. All information are available in due time in our website, in order to allow you to book in advance your travel schedule. I would like to remind our Members that we are now working on our new 2007 report ELISE, which will be finalized in November. Also, a seminar on Info Sharing is being worked out and further detailed information will be sent later. If any Lottery is willing to organize this event, please contact the Secretariat General. I hope you will enjoy this issue and I look forward to seeing you at our next seminar. Bernadette Lobjois Secretary General
Page 1 and 2: E U R O P E A N S T A T E L O T T E
Page 3: Ladies and Gentlemen, Dear friends,
Page 7 and 8: Instant Lotteries Italy We started
Page 9 and 10: Instant Lotteries Finland Veikkaus
Page 11 and 12: Instant Lotteries price category. C
Page 13 and 14: Instant Lotteries Overall, 7Extra c
Page 15 and 16: Instant Lotteries Slovenia Our olde
Page 17 and 18: Prof. Viren Prof. Matti Viren Unive
Page 19 and 20: 17 P AN RAMA
Page 21 and 22: ELISE to some 57 European Lotteries
Page 23 and 24: Members’ News Sweden 2008 has bee
Page 25 and 26: Premium It only takes a second to g
Page 27 and 28: Semi-Premium Grupo Selco adds 1,000
Page 29 and 30: Workshops After a great evening org
Page 31 and 32: Workshops Kristiansen, Norsk Tippin
Page 33 and 34: Workshops In the INTRALOT session,
Page 35 and 36: Workshops 500 collaborators/manager

EUROPEAN STATE LOTTERIES AND TOTO ASSOCIATION

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