EUROPEAN STATE LOTTERIES AND TOTO ASSOCIATION

32
THE EUROPEAN LOTTERY UNIVERSITY
EDITION 11
HELD IN DUBROVNIK – CROATIA
AUGUST 31 - SEPTEMBER 5, 2008
The Lottery business is simple and yet
complex. The formula to develop a
successful lottery management training
program is thus both simple and complex.
Simple because, basically, it would include
conceptual topics on the major business
functions, challenges and issues and,
complex, because it needs to be updated,
adapted and enhanced to reflect the
changing panorama of the lottery industry,
and innovative and creative enough to
attract participants from all over Europe,
year after year.
Actually, the reputation of the ELU is
overflowing Europe. This 11 th edition
included also participants from Canada
and Zambia. That had the indirect effect of
bringing additional and different experiences
and lottery background, to be shared with
their European counterparts.
The 11 th ELU was held in Dubrovnik,
following the invitation from the Croatian
National Lottery which demonstrated,
after ELU 9 at Zadar also in Croatia, their
hospitality and dynamic management.
48 managers and representatives from more
than 25 different organisations attended, for
5 days, the ELU following the steps of 450 of
their colleagues.
The program covered most components of
the lottery business model:
- management of the lottery organisation
with presentations on structure, state
monopolies, the legal environment, corporate
social responsibility and business continuity,
P AN RAMA
Workshops
- the games offered with presentations on
the different families of games, Instants
games, Sports Betting, Interactive
games,
- the distribution channels with
presentations on New Technology
Trends, Branding, Marketing in today’s
environment, Communications and
advertising, Retailing and POS,
- the control and distribution of funds
with presentations on Finance and
Control, and Risk Management,
- the design of an Instant game, the
development of a launch strategy from
idea-to-market, the development and
implementation of a modern lottery
organisation, panels, workshops and
structured discussions.
The participants were thus grouped in six
“organisations”, identified by planet, and
had to compete to present a business plan
including the various components of the
elaboration and development of a modern
lottery organisation. This year’s winners,
was the Elucky Lottery as selected by
a jury composed of Ray Bates, Reidar
Nordby and Jean Marc Lafaille.
The faculty included as well André Chaker
(Finland) Evangelos Cosmidis (Greece),
Alexandros Gerontikos (Greece), Vincent
Hotyat (Belgium), Georges Nahon (USA),
Gilbert Rehayem (Canada) and Philippe
Vlaemminck (Belgium).
Supported by Ray Bates, since 2006
EL Honorary President, championed
and organized by Bernadette Lobjois,
Secretary General and designed and
moderated by Gilbert Rehayem, the ELU
is now considered to be the finest and
most successful management training of
its kind in the Lottery world. As mentioned
above, over 11 years, it has attracted over