EUROPEAN STATE LOTTERIES AND TOTO ASSOCIATION
EUROPEAN STATE LOTTERIES AND TOTO ASSOCIATION
EUROPEAN STATE LOTTERIES AND TOTO ASSOCIATION
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The Executive Committee of<br />
the European State Lotteries<br />
and Toto Association<br />
President<br />
Dr. Winfried WORTMANN, Managing Director<br />
WESTDEUTSCHE LOTTERIE GmbH & Co. OHG, Germany<br />
1st Vice-President<br />
Mr. Christophe BLANCHARD-DIGNAC,<br />
President – General Director<br />
LA FRANÇAISE DES JEUX, France<br />
2nd Vice-President<br />
Mr Jussi ISOTALO, Deputy Managing Director<br />
VEIKKAUS OY, Finland<br />
MeMBers<br />
Prof Vesna BAKRAN, General Manager<br />
HRVATSKA LUTRIJA d.o.o., Croatia<br />
Mr. Gonzalo FERNÁNDEZ RODRÍGUEZ, General Director<br />
LOTERÍAS Y APUESTAS DEL ESTADO, Spain<br />
JUDr. Ales HUSAK, Chairman of the Board of Directors<br />
and General Director<br />
SAZKA a.s., Czech Republic<br />
Mr Léon LOSCH, Director<br />
LOTERIE NATIONALE, Luxembourg<br />
Ms Liliana MINCA (GHERVASUC), President,<br />
General Manager<br />
COMPANIA NATIONALA “LOTERIA ROMANA” SA, Romania<br />
Dipl. Ing. Friedrich STICKLER, Deputy General Director<br />
österreichische Lotterien, Austria<br />
Ms Dianne THOMPSON, Chief Executive<br />
The National Lottery CAMELOT, United Kingdom<br />
Mr Tjeerd VEENSTRA, Director<br />
De Lotto, Netherlands<br />
Contents<br />
1. Message from the President<br />
3. Editorial<br />
4. Instant Lotteries<br />
15. Prof. Virèn<br />
16. Philippe Vlaemminck EL Legal Adviser<br />
18. ELISE<br />
21. Members’ News<br />
22. Premium Partners<br />
25. Semi-Premium Partner<br />
26. Workshops<br />
General Secretariat<br />
Bernadette Lobjois<br />
Secretary General<br />
Av. de Béthusy 36<br />
CH-1005 LAUSANNE<br />
Tel. +41 21 311 30 25<br />
Fax +41 21 312 30 11<br />
internet: http://www.european-lotteries.org<br />
E-mail. info@european-lotteries.org<br />
NOVEMBER<br />
• EL/WLA Responsible Gaming<br />
Seminar<br />
“The Business Case for<br />
Responsible Gaming”<br />
Dates:<br />
12 – 14 November 2008<br />
Location:<br />
Brussels / Belgium<br />
Host: Loterie Nationale<br />
• Directors’ Conference<br />
on Competition Law<br />
Date: 19 November 2008<br />
Location: Brussels / Belgium<br />
Hosted by<br />
CSR &<br />
the business case Responsible<br />
Gaming<br />
November 12 - 14, 2008<br />
Brussels/Belgium<br />
DECEMBER or<br />
FEBRUARY 2009 at the latest<br />
• Info Sharing Seminar<br />
Dates: to be confirmed<br />
Location: to be confirmed<br />
Host: to be confirmed<br />
Registration for all our seminars<br />
can be done online at<br />
http://www.european-lotteries.org<br />
Is traditional advertising dying???<br />
Is there any real evidence that new revolutionary ideas have been universally embraced,<br />
or become universally successful at the expense of the more traditional<br />
approach to advertising?<br />
In the age of fragmented advertising, mobile personal connections, volatile consumer<br />
demands, are the fundamentals of advertising still appropriate or do we<br />
need not only to continually adjust but to become even more avant-gardistes?<br />
Do we need radical different approaches? Or, is it, paradoxically, time to be conservative?<br />
All these questions and more will be addressed in the upcoming joint EL/WLA<br />
Marketing seminar to be held in London Jan 28-30, 2009.<br />
You can already register on our Web site www.european-lotteries.org, on which the<br />
preliminary program of the seminar will be posted in due time.<br />
As the previous seminars have been attended at full capacity, please register early<br />
as seats and hotel rooms are limited.<br />
Also, please note that the participants have the possibility, during their stay, to visit<br />
the largest international Casino and Gaming Exhibitions ICE and ICEi taking place<br />
at Earl’s Court, London from January 27 to January 29 2009.<br />
An excellent opportunity to network.<br />
THE MATERIAL, VIEWS, OPINIONS <strong>AND</strong> COMMENTS EXPRESSED BY THE AUTHORS, THE SPEAKERS <strong>AND</strong> THE PANELISTS ARE THEIR<br />
OWN <strong>AND</strong> DO NOT NECESSARILY REPRESENT THE POSITION OF PANORAMA OR EL <strong>ASSOCIATION</strong>. PANORAMA ACCEPTS NO LIABILITY<br />
FOR THE ACCURACY OF <strong>STATE</strong>MENTS MADE BY ADVERTISERS. ALL RIGHTS RESERVED. NO PART OF THIS MAGAZINE MAY BE REPRO-<br />
DUCED WITHOUT WRITTEN PERMISSION FROM EL GENERAL SECRETARIAT.