EUROPEAN STATE LOTTERIES AND TOTO ASSOCIATION

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The Executive Committee of the European State Lotteries and Toto Association President Dr. Winfried WORTMANN, Managing Director WESTDEUTSCHE LOTTERIE GmbH & Co. OHG, Germany 1st Vice-President Mr. Christophe BLANCHARD-DIGNAC, President – General Director LA FRANÇAISE DES JEUX, France 2nd Vice-President Mr Jussi ISOTALO, Deputy Managing Director VEIKKAUS OY, Finland MeMBers Prof Vesna BAKRAN, General Manager HRVATSKA LUTRIJA d.o.o., Croatia Mr. Gonzalo FERNÁNDEZ RODRÍGUEZ, General Director LOTERÍAS Y APUESTAS DEL ESTADO, Spain JUDr. Ales HUSAK, Chairman of the Board of Directors and General Director SAZKA a.s., Czech Republic Mr Léon LOSCH, Director LOTERIE NATIONALE, Luxembourg Ms Liliana MINCA (GHERVASUC), President, General Manager COMPANIA NATIONALA “LOTERIA ROMANA” SA, Romania Dipl. Ing. Friedrich STICKLER, Deputy General Director österreichische Lotterien, Austria Ms Dianne THOMPSON, Chief Executive The National Lottery CAMELOT, United Kingdom Mr Tjeerd VEENSTRA, Director De Lotto, Netherlands Contents 1. Message from the President 3. Editorial 4. Instant Lotteries 15. Prof. Virèn 16. Philippe Vlaemminck EL Legal Adviser 18. ELISE 21. Members’ News 22. Premium Partners 25. Semi-Premium Partner 26. Workshops General Secretariat Bernadette Lobjois Secretary General Av. de Béthusy 36 CH-1005 LAUSANNE Tel. +41 21 311 30 25 Fax +41 21 312 30 11 internet: http://www.european-lotteries.org E-mail. info@european-lotteries.org NOVEMBER • EL/WLA Responsible Gaming Seminar “The Business Case for Responsible Gaming” Dates: 12 – 14 November 2008 Location: Brussels / Belgium Host: Loterie Nationale • Directors’ Conference on Competition Law Date: 19 November 2008 Location: Brussels / Belgium Hosted by CSR & the business case Responsible Gaming November 12 - 14, 2008 Brussels/Belgium DECEMBER or FEBRUARY 2009 at the latest • Info Sharing Seminar Dates: to be confirmed Location: to be confirmed Host: to be confirmed Registration for all our seminars can be done online at http://www.european-lotteries.org Is traditional advertising dying??? Is there any real evidence that new revolutionary ideas have been universally embraced, or become universally successful at the expense of the more traditional approach to advertising? In the age of fragmented advertising, mobile personal connections, volatile consumer demands, are the fundamentals of advertising still appropriate or do we need not only to continually adjust but to become even more avant-gardistes? Do we need radical different approaches? Or, is it, paradoxically, time to be conservative? All these questions and more will be addressed in the upcoming joint EL/WLA Marketing seminar to be held in London Jan 28-30, 2009. You can already register on our Web site www.european-lotteries.org, on which the preliminary program of the seminar will be posted in due time. As the previous seminars have been attended at full capacity, please register early as seats and hotel rooms are limited. Also, please note that the participants have the possibility, during their stay, to visit the largest international Casino and Gaming Exhibitions ICE and ICEi taking place at Earl’s Court, London from January 27 to January 29 2009. An excellent opportunity to network. THE MATERIAL, VIEWS, OPINIONS AND COMMENTS EXPRESSED BY THE AUTHORS, THE SPEAKERS AND THE PANELISTS ARE THEIR OWN AND DO NOT NECESSARILY REPRESENT THE POSITION OF PANORAMA OR EL ASSOCIATION. PANORAMA ACCEPTS NO LIABILITY FOR THE ACCURACY OF STATEMENTS MADE BY ADVERTISERS. ALL RIGHTS RESERVED. NO PART OF THIS MAGAZINE MAY BE REPRO- DUCED WITHOUT WRITTEN PERMISSION FROM EL GENERAL SECRETARIAT.
Ladies and Gentlemen, Dear friends, If any evidence was still required to document the necessity of EL’s presence on site at Brussels, then evidence has been supplied in an impressive manner during the last months. The discussion about the financing and the integrity of sport, the debate under the EU Trade Barrier Regulation on the blocking of internet gambling in the U.S., the new attitude of the EU Commission towards the infringement procedures, the increasingly organized, joint preparation for the discussions within the Council and with the Commission, all these matters have been accompanied very closely by our representation in Brussels. The organization of games of chance in the EU is no longer a question which is discussed merely within the Directorate-General “Internal Market and Services”. The direct and indirect effects on the sport, on the social institutions, on the prevention of money laundering and fraud are now concerns for Directorates- General. We as European Lotteries have substantially contributed to this. We have succeeded more clearly than before in illustrating that and why staterun gambling operators are different from commercial operators. This “we are different” had mostly been regarded as thesis. We are now able to prove that and why we are different. This discussion had started with the keyword “integrity of sport”. In nearly all kinds of sports, especially soccer, it becomes more and more obvious that the typology of the betting offers does not only exert considerable influence on the behaviour of the betters, but involves severe dangers for the reputation and the integrity of the sport and the athletes. Message from the President The risk potential of certain live bets cannot and must not be toned-down. The big sports organisations took up the matter. With our sports betting monitoring programme, with the Matchinfo activities, the herein committed EL Members make an important contribution under the umbrella of EL. The decisions of the General Assembly in Cyprus give us the mandate and the creative power for further development. It is absolutely essential. Not only in Europe, but also worldwide is responsible gaming a commitment which has concrete, observable consequences. This must be valid particularly in Europe, where the legal debates on the organisation of the gambling sector are carried out as virulently as on no other continent. In this context, we always talk as well about facts and figures. That the figures are speaking in our favour is not a question of belief but a provable fact. It is therefore a matter of great importance that we as European Association are able to deliver quickly reliable data to the European institutions for their work. If it is not us, who else could be able to provide information about the gambling sector, where so many misunderstandings subsist? For this reason, in this Panorama edition I would like to recommend warmly the ELISE report to you. And I want to emphasize once again how important it is that the basic factors are collected by us – not to gain an advantage in the competition, but to supply the responsible persons in our countries with the orientation data for their decisions. Even if our General Assembly at Limassol could only be short, it has taken important decisions which are pointing the way and has thereby taken up aspects which had been prepared during the “Industry 1 P AN RAMA Days” Conference. At this point, I would like to cordially thank once again our industrial partners as well as our host, the Cyprus Government Lottery, in the name of all participants. Now we have to make the best of the next months to set the course for the congress at Istanbul in June 2009. The concept of two EL locations, Brussels and Lausanne, has proved to be worthwhile. To communicate better than ever before the results of our actions to our Members remains the challenge that we will rise to for the future. Cordially yours Winfried Wortmann President
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Page 5 and 6: Editorial The evolution of scratch
Page 7 and 8: Instant Lotteries Italy We started
Page 9 and 10: Instant Lotteries Finland Veikkaus
Page 11 and 12: Instant Lotteries price category. C
Page 13 and 14: Instant Lotteries Overall, 7Extra c
Page 15 and 16: Instant Lotteries Slovenia Our olde
Page 17 and 18: Prof. Viren Prof. Matti Viren Unive
Page 19 and 20: 17 P AN RAMA
Page 21 and 22: ELISE to some 57 European Lotteries
Page 23 and 24: Members’ News Sweden 2008 has bee
Page 25 and 26: Premium It only takes a second to g
Page 27 and 28: Semi-Premium Grupo Selco adds 1,000
Page 29 and 30: Workshops After a great evening org
Page 31 and 32: Workshops Kristiansen, Norsk Tippin
Page 33 and 34: Workshops In the INTRALOT session,
Page 35 and 36: Workshops 500 collaborators/manager

EUROPEAN STATE LOTTERIES AND TOTO ASSOCIATION

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