EUROPEAN STATE LOTTERIES AND TOTO ASSOCIATION

Instant Lotteries
price category. Currently in the Hungarian
instant market, 500 HUF seems to be
the maximum that the players are willing
to pay in the hope of winning. Our top
price point (500 HUF) is far from being
exceptionally high, as it is confirmed by
market researches from other countries
in Europe and elsewhere. Eventually,
in the oncoming years, a new ’top high’
(1000 HUF – 4e) category may appear
in Hungary.
Are some low cost instant tickets going
to disappear? Our 150 HUF tickets are
going to be eliminated starting in January
2009 and we are going to raise the price
of our top core game, Black Jack from
150 HUF to 200 HUF. Before launching
such games, we have conducted some
research to know what the public would
have to say about these new prices. Market
research results show that 200 HUF
as the lowest ticket price point will not
scare off our players from the games. We
may lose some players in the short term,
but with our new captivating instant tickets
and continuous innovations, we will
try to compensate that loss.
9
P AN RAMA
The future of your instant scratch-off
games: In November 2008, we plan to
launch “World Poker Tour”, which will
be the first licensed game in Hungary.
With this scratch card, players will be
able to apply for a second chance draw
where they can win exclusive poker merchandises
over the usual money win. We
are excited about the launch of a Poker
ticket that should be well received, as in
the last 1 or 2 years, the game seems to
have gained significant popularity. As we
hope, this themed instant game will attract
a new target player base. The price
of this ticket will be 300 HUF (1,2e).
Also, as we have done with every game,
we will make sure our constant communication
efforts remain focused on preventing
excessive gambling and juvenile
play.