EUROPEAN STATE LOTTERIES AND TOTO ASSOCIATION

Hungary
8
Scratch-off in Hungary
We have had instant ticket games in Hungary
since 1992. There are now 13 types
of instant tickets on our instant game
market. All of them are scratch cards.
The games are sold for 150-200-300 and
500 HUF (from e0,6 to e2). Depending
on the prize, the tickets can show 1-2-
3 or 5 game areas on a ticket. We have
three core games: Black Jack (150 HUF
= e0,6), Astro (200HUF = e0,8) and
Fáraók kincse (200HUF = e0,8). In addition,
we are issuing yearly 5 to 6 new
instant games. The novelties usually appear
every 2 months.
At the moment, our single, higher-priced
ticket of 500 HUF (2e) is the Szuper
Bankó, which has been on sale since December
2007. In terms of number of tickets
sold, the Szuper Bankó game has been
even more successful than the 300 HUF
instant ticket games. As it is the only 500
HUF ticket on the market, it generates
25% of the whole instant revenue. For
500 HUF, you can find 5 different games
on the ticket. Players like that possibility
of 5 games that give them a chance to win
up to 5 times. The way they see the game
is that 1 game costs just 100 HUF. The
jackpot (25 million HUF = e100 000)
and the high number of middle prizes are
also a great motivation.
P AN RAMA
Instant Lotteries
During the period of 2007-08, we have
had one 500 HUF (2e), and 2 different
300 HUF (1,2e) tickets in the higher
price point segment. They already offer
more play areas for the players, but in
exchange for the bigger investment, players
of the high price segment also receive
higher top prizes. The 500 HUF Szuper
Bankó gives players more incentive to
play with its 25 million HUF (100 000e)
top prize. We also provide the players
of the higher price segment games with
higher prize payout. In the case of the
300 HUF tickets, the payout percentage
is 62%. For the Szuper Bankó, it is 65%.
Also, the more expensive the game, the
more play areas can be found on the tickets.
To distinguish these games from the
other game mix, the size of the higherpriced
ticket is larger than the others, and
also it is the only ticket printed on foil.
Are there any thoughts about launching
instant games costing even more?
For the present, we consider 500 HUF
(e2) as the top price point, and we are
planning to launch another game in this