MAGAZINE OF THE EUROPEAN LOTTERIES, 2011, SEPTEMBER ...
MAGAZINE OF THE EUROPEAN LOTTERIES, 2011, SEPTEMBER ...
MAGAZINE OF THE EUROPEAN LOTTERIES, 2011, SEPTEMBER ...
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RESPONSIBLE GAMING CERTIFICATION<br />
Since joining Camelot in April, I have witnessed something<br />
that I believe to be unique to the lottery<br />
world and a really positive force for change. I have<br />
been welcomed into the lottery community and<br />
have seen how open collaboration can drive best<br />
practices and a continual evolution of our industry.<br />
Input from every EL Member really does make the<br />
whole stronger. Testament to this approach is how<br />
the European Responsible Gaming Standards were<br />
conceived, developed and adopted to protect the interests<br />
of players and vulnerable groups.<br />
The European Responsible Gaming Standards are a<br />
set of standards which provide a common framework<br />
by which Lotteries can make responsible gaming an<br />
integral part of their daily operations. The standards<br />
cover requirements in ten key subject areas that<br />
make up a responsible gaming programme spanning<br />
research and game design to treatment referral and<br />
player education. These standards were adopted by<br />
all EL Members in 2007, and in 2008 a framework to<br />
enable Members to become certified was developed.<br />
SEE INNOVATION IN<br />
A DIFFERENT LIGHT.<br />
TOGE<strong>THE</strong>R.<br />
JOIN TODAY.<br />
WWW.LOTTERYINNOVATION.NET<br />
RESPONSIBLE GAMING<br />
The Lotteries that have become certified have really<br />
seen clear business benefits of undertaking the assessment.<br />
Although responsible gaming has always<br />
been something that Camelot has put right at the<br />
heart of its business, the assessment process meant<br />
that we carried out a root and branch examination<br />
of working practice in all areas of our responsible<br />
gaming programme – this enabled us to identify<br />
any gaps that needed addressing and to provide an<br />
incentive for the rest of the business to drive continuous<br />
improvement across the company. Having a<br />
‘gold standard’ in responsible business practice has<br />
also helped to boost our reputation further amongst<br />
our many stakeholders, which we believe makes us a<br />
more effective operator who is trusted to deliver on<br />
its commercial targets, while keeping players’ wellbeing<br />
at the forefront of everything we do. Achieving<br />
certification also means Members gain Level 4 accreditation<br />
– the highest level in the World Lottery Association<br />
Responsible Gaming Framework.<br />
Lottery Innovation Network<br />
info@lotteryinnovation.net<br />
www.lotteryinnovation.net<br />
20 NEWS 37 <strong>SEPTEMBER</strong> <strong>2011</strong>
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