MAGAZINE OF THE EUROPEAN LOTTERIES, 2011, SEPTEMBER ...

and add new developments for their customers.
This guarantees the long term competitiveness of
technology & skills.
At the same time, some industry solutions don’t
meet the needs of lotteries. They end up being
too restrictive or too complicated to upgrade.
This means that B2B subsidiaries such as LotSys
become innovation drivers that can translate lotteries
needs into up-to-date, multi-channel, open
solutions.
Other factors that are driving lotteries to advance
in the B2B market are the search for new sources
of revenues or simply the opportunities of strategic
equity investments.
EL: IS THIS WHAT HAPPENED WHEN LVS
WAS ACQUIRED BY LA FRANÇAISE DES
JEUX IN 2010?
When the Internet gambling market opened up in
France, the acquisition of LVS was an opportunity
for la FDJ. They had impressive software quality
and expertise.
Today LVS and LotSys have consolidated their lot-
capture — the value of their lottery purchases on their own cash
register. Now our agents have a clear and integrated view of
their sales by product line, and The Lottery retains full visibility
of lottery product sales.”
Jim O’Connor, Key Account Manager, The Lottery, Ireland
For more about this story and others like it, visit us at gtech.com/testimonials.
LOTTERY & TECHNOLOGY
tery and sports betting products to provide a clear
and attractive lottery offering. The “key staff” is
still present and works closely with Lotsys. LVS
joined also the EL and WLA community as an Associate
member.
EL: HOW DO THESE SUBSIDIARIES DIFFER-
ENTIATE THEMSELVES IN THE MARKET?
The solutions are often innovative in terms of
interoperability, agility, independence, performance,
security, customers’ knowledge and distribution
channels control.
Lottery customers opt for security. They know the
quality of the solutions on offer, the solidity of the
shareholder (FDJ) and the prospect of a fair and
necessarily sustainable collaboration.
17 NEWS 37 SEPTEMBER 2011