MAGAZINE OF THE EUROPEAN LOTTERIES, 2011, SEPTEMBER ...
MAGAZINE OF THE EUROPEAN LOTTERIES, 2011, SEPTEMBER ...
MAGAZINE OF THE EUROPEAN LOTTERIES, 2011, SEPTEMBER ...
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<strong>LOTTERIES</strong> AND B2B<br />
AT FDJ<br />
Pascal Blyau, Director of Business Development at FDJ<br />
B2B lottery subsidiaries are doing well, as reflected<br />
in the new businesses created by Camelot and<br />
Veikkaus over the last few months. LAE in Spain<br />
and la Française des Jeux (FDJ) were pioneers in<br />
this area. Pascal Blyau, Director of Business Development<br />
at FDJ, explains the different strategies.<br />
EL: TELL US ABOUT YOUR B2B SUBSIDIARIES<br />
FDJ now has three B2B subsidiaries.<br />
LotSys provides lottery solutions and integration<br />
services, such as multimedia system solutions,<br />
external draw solutions; Internal Control System<br />
and a large retail suite (in partnership with Safran<br />
Morpho);<br />
LVS offers a sports betting solution that integrates<br />
with LotSys solutions; and LB Poker (a FDJ and<br />
Groupe Lucien Barrière joint venture) markets its<br />
casino and poker software operated by the barrierepoker.fr<br />
brand.<br />
EL: WHAT PROMPTS A LOTTERY TO DEVEL-<br />
OP B2B PRODUCTS AND ACQUIRE A COM-<br />
PANY IN THIS MARKET?<br />
Lotteries have sometimes excellent in-house technology.<br />
B2B subsidiaries market these solutions<br />
“Our agents needed a fast, secure method of tracking<br />
lottery sales on their own accounting systems, so they<br />
could accurately distinguish lottery revenues from other<br />
revenue. GTECH designed and implemented a barcode<br />
solution that lets agents rapidly scan — and accurately<br />
GTECH® is an advocate of socially responsible gaming. Our business solutions empower customers to develop parameters<br />
and practices, appropriate to their needs, that become the foundation of their responsible gaming programs.<br />
LOTTERY & TECHNOLOGY 16 NEWS 37 <strong>SEPTEMBER</strong> <strong>2011</strong>