adesso puts SACHSENLOTTO online - European Lotteries

PRESS RELEASE
adesso puts SACHSENLOTTO online
Dortmund, 3 August 2012 – SACHSENLOTTO launched its new website at
www.sachsenlotto.de on 23 July 2012. IT service provider adesso used its in|FOCUS direct
cutomer platform and the FirstSpirit content management system to develop this new
customer portal.
In December 2011, the premiers of Germany’s federal states signed a new gambling and
betting treaty which permits state-run lottery companies to offer their services online in
Germany as of mid-2012. Headquartered in Leipzig, Sächsische LOTTO-GmbH has taken the
opportunity represented by the new legal framework to create a fresh and modern online
lotto system. This portal offers participants and prospective business most of the classical
gaming options and services online now. It includes Lotto and Toto products from Germany’s
DLTB association.
Sächsische LOTTO-GmbH commissioned adesso AG to develop the new internet lottery
gaming system as an extension to the multifunctional service and customer portal adesso
had already provided for the company. This makes SACHSENLOTTO the first adesso customer
in Germany’s gaming industry to use the innovations of the new, modified gambling treaty
as a springboard to facilitating the submission of tips online. adesso carried out this
extension to the company’s online sales channel using adesso’s direct customer platform
in|FOCUS, which is now integrated with Sächsische LOTTO-GmbH’s system landscape along
with the FirstSpirit content management system from adesso subsidiary e-Spirit.
in|FOCUS offers customers more than access to an array of sales channels: it also facilitates
the customer-focused expansion into all direct marketing channels such as suscriptions,
customer loyalty cards and prize payment.
Using the content management system FirstSpirit, Sächsische LOTTO-GmbH can generate,
distribute and update content tailored to its different target groups and also embark on a
range of marketing activities for different sales channels.
"With the go-live of the portal we do not only complete another project successfully with
our partner adesso. We also provide an innovative solution that perfectly meets our
customers’ requirements to participate in internet lotteries", says Uwe Krzyzowski,
authorised representative and organisation/IT unit manager at Sächsische LOTTO-GmbH.
Dr. Rüdiger Striemer, co-CEO at adesso, adds: "Sächsische Lotto GmbH has been an adesso
customer since 2007. We are delighted to have worked on this project, so important for the
lottery company’s future business, as it was an opportunity to further enhance to the longstanding
partnership between us and Sächsische Lotto GmbH.”

adesso AG
adesso is one of the leading IT service providers in the German-speaking area and focuses its consulting and
software development activities on a company’s core business processes. adesso’s strategy is based on three
pillars: the deep industry-specific know-how of its staff, the comprehensive expertise in technology and the
application of reliable methods in software implementation projects. Following this approach, adesso develops
superior IT solutions, which enhance the competitive position of a company.
adesso was founded in Dortmund in 1997 and employs more than 1,000 members of staff in ten offices. The
share is listed on the regulated market. Some of the most important customers are Allianz, Hannover Rück,
Union Investment, Westdeutsche Lotterie, Zurich Versicherung, DEVK and DAK.
For additional information, please visit www.adesso.de or:
Blog: http://blog.adesso.de
Twitter: http://twitter.com/#!/adessoAG
Facebook: http://www.facebook.com/adessoAG
Contacts:
adesso AG PR-COM GmbH
Manuela Gruhn Markus Schaupp
Stockholmer Allee 24 Nußbaumstr. 12
44269 Dortmund D-80336 München
Tel. +49-231-930-9330 Tel. +49-89-59997-804
Fax +49-231-930-9331 Fax +49-89-59997-999
manuela.gruhn@adesso.dee Markus.Schaupp@pr-com.de
www.adesso.de www.pr-com.de
Amtsgericht München, HRB-Nummer 114932
Geschäftsführer: Alain Blaes