EUROPEAN ATHLETICS Brand Design Manual
EUROPEAN ATHLETICS Brand Design Manual EUROPEAN ATHLETICS Brand Design Manual
6 City DECoRation European Mountain Running Championships City decoration City decoration plays an important role when it comes to bringing the event beyond the gates of the stadium, arena or race course. The activity includes but is not limited to the following points: • Bring the designed event look to the host city: It is crucial that the event look is followed through in all material of the city decoration programme in order to give a) a professional visual identity to the event and b) to increase the credibility of the event. • Involve the inhabitants of the host city: By displaying promotional material of the event in key locations and on key transport ways within the host city, all inhabitants are made aware of the event that is taking place in their city. The inhabitants will interest themselves and visit the event, as it is present all over town. • Create additional visibility for event sponsors: Event partners who have supported and invested into the event will receive visibility and have the chance to make impact in the host city of the event. It is one way to “pay back” what sponsors have made possible. All material shall carry the Event logo and where possible, the European Athletics logo. You will find in the following pages some samples of material that can be produced for the City decoration. In any case, what can be made possible under this activity depends largely on the existing situation in the host city and the fixed and/or temporary positions that can be made available.
7 City DECoRation European Mountain Running Championships posters (different sizes) Posters to be displayed on various poster sites across the City. Example of Posters. City posters These posters can be displayed on the reverse of /1 poster sites and can be seen by both pedestrians and drivers across the city. They are usually back lit so can also be seen at night. Example of City Posters.
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- Page 3 and 4: MastER BRanD EURopEan CoMpEtition p
- Page 5 and 6: 5 ContEnt European Mountain Running
- Page 7 and 8: 7 appRoval pRoCEDURE European Mount
- Page 9 and 10: 9 EURopEan athlEtiCs logotypE Europ
- Page 11 and 12: 11 EvEnt logotypE DEsign European M
- Page 13 and 14: 1 EvEnt logotypE DEsign European Mo
- Page 15 and 16: 15 national paRtnERs anD institUtio
- Page 17 and 18: 17 ElEMEnts to foRM thE EvEnt Europ
- Page 19 and 20: 19 ElEMEnts to foRM thE EvEnt Europ
- Page 21 and 22: 21 APPLICATIONS stationERy European
- Page 23 and 24: 2 APPLICATIONS infoRMation MatERial
- Page 25 and 26: 25 APPLICATIONS infoRMation MatERia
- Page 27 and 28: 27 APPLICATIONS EvEnt pRoMotional M
- Page 29 and 30: 29 APPLICATIONS EvEnt MatERial Euro
- Page 31 and 32: 1 APPLICATIONS EvEnt MatERial Europ
- Page 33 and 34: vEnUE DREssing venue Dressing The a
- Page 35: 5 vEnUE DREssing European Mountain
- Page 39 and 40: 9 City DECoRation European Mountain
- Page 41 and 42: 1 City DECoRation European Mountain
- Page 43 and 44: x ARTWORK TEMPLATES CovER poRtRait
- Page 45 and 46: x 5 ARTWORK TEMPLATES CovER lanDsCa
- Page 47 and 48: 7 ARTWORK TEMPLATES postER 297x420m
- Page 49 and 50: 9 glossaRy European Mountain Runnin
7 City DECoRation<br />
European Mountain Running Championships<br />
posters (different sizes)<br />
Posters to be displayed on various poster sites across the City.<br />
Example of Posters.<br />
City posters<br />
These posters can be displayed on the reverse of /1 poster sites<br />
and can be seen by both pedestrians and drivers across the city.<br />
They are usually back lit so can also be seen at night.<br />
Example of City Posters.
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