EUROPEAN ATHLETICS Brand Design Manual

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vEnUE DREssing flags national flags The international nature of the event is symbolised by the use of national flags as decoration. The flags of the different nations are living symbols, representing national heritages. It is essential that the correct flags are used. Flags used for different locations and on different occasions must be of a uniform size and type. Event flags (optional – can be replaced by posters at some locations) Different flag sizes will be required for the different locations such as at the venue, outside the venue, in the City and the occasions at which they will be displayed such as at the Opening and Closing Ceremonies, at the Award Ceremonies and at other official sites (hotels, Media Centre, etc.) European athletics flags European Athletics will provide European Athletics flags of different sizes in a limited number. Additional flags need to be produced by the LOC. floral decoration The floral decoration concept is to create an overall mood for the Event and a sense of identification. The floral displays shall reflect the decorative design colours, having an organic form and a living pictorial language. The floral decoration shall be displayed in the infield (close to the podium but however not disturbing the spectators’ view), in the VIP Lounge, in the Sponsor Village (if applicable), and flower bouquets shall be given at the Award Ceremonies. European Mountain Running Championships award podium An award podium must be planned and location shall be agreed with the European Athletics Council Delegate. The structure and the branding of the award podium is the responsibility of the LOC. The award podium may carry the event name, city, year and the full European Athletics logo. video wall When required, the video wall shall be branded. The video wall branding shall carry the event name, city, year and the full European Athletics logo. Should European Athletics provide a promotional clip, it shall be played on the stadium video wall. Clothing Clothing is an essential component of the “look” of the Championships. It will allow the many staff and volunteers to be easily identified by Teams, Media, VIPs, and spectators for informational, directional, and security purposes. The clothing will also increase the team spirit and unity amongst the staff and volunteers, providing a benefit for service and helping to increase the feeling of pride and accomplishment. The clothing should be based on a colour-coded system in conjunction with the Championships look/ colours. signage Welcome/entrance/accreditation zone/directional signage shall be event-oriented and produced by the LOC.
5 vEnUE DREssing European Mountain Running Championships start and finish gantries The LOC is responsible for providing the start line and finish line gantry structure and branding for the European Cup Race Walking. Owing to the complexity of this structure, the LOC should engage a specialist organisation to provide the basic structure. It is the LOC’s responsibility to ensure that the structure meets IAAF rules and regulations, as well as safety standards. the span of the start gantry shall be such as to accommodate the number of athletes for a mass start. This will be conditioned to the number of foreseen athletes per event and to the existing space. The optimal (preferred) span for a mass start is 1m per 5 starters (example: 50 starters require a 10m span). The minimum span for a mass start must be 1m per 10 starters. For the mountain running events, when the space permits the use of starting boxes, the span must be such as to provide 1m for each complete team and additional 1m boxes for individual entries, placing no more than four athletes in each box. the span of the finish gantry shall have the following dimensions: 8m x 0.95m Outside towers(x 6): 1.525m x 5.768m (to the top of span). Inside towers (x 2): 1.525m x .85 m (to bottom of span). The European Athletics signage company can be asked for a quote for any venue dressing/signage elements. START <strong>EUROPEAN</strong> MOUNTAIN RUNNING CHAMPIONSHIPS START Cauterets2007 NATIONAL PARTNE R LOGOTYPE NATIONAL PARTNE R LOGOTYPE NATIONAL PARTNE R LOGOTYPE NATIONAL NATIONAL PARTNE R PARTNE R LOGOTYPE LOGOTYPE INSTITUTIO N INSTITUTIO N INSTITUTIO N LOGOTYPE LOGOTYPE LOGOTYPE Example of start and finish gantry. NATIONAL PARTNE R LOGOTYPE NATIONAL PARTNE R LOGOTYPE NATIONAL PARTNE R LOGOTYPE NATIONAL NATIONAL PARTNE R PARTNE R LOGOTYPE LOGOTYPE INSTITUTIO N INSTITUTIO N INSTITUTIO N LOGOTYPE LOGOTYPE LOGOTYPE FINISH <strong>EUROPEAN</strong> MOUNTAIN RUNNING CHAMPIONSHIPS FINISH NATIONAL PARTNE R LOGOTYPE NATIONAL PARTNE R LOGOTYPE NATIONAL PARTNE R LOGOTYPE NATIONAL NATIONAL PARTNE R PARTNE R LOGOTYPE LOGOTYPE INSTITUTIO N INSTITUTIO N INSTITUTIO N LOGOTYPE LOGOTYPE LOGOTYPE Cauterets2007 NATIONAL PARTNE R LOGOTYPE NATIONAL PARTNE R LOGOTYPE NATIONAL PARTNE R LOGOTYPE NATIONAL NATIONAL PARTNE R PARTNE R LOGOTYPE LOGOTYPE INSTITUTIO N INSTITUTIO N INSTITUTIO N LOGOTYPE LOGOTYPE LOGOTYPE
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Page 5 and 6: 5 ContEnt European Mountain Running
Page 7 and 8: 7 appRoval pRoCEDURE European Mount
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Page 21 and 22: 21 APPLICATIONS stationERy European
Page 23 and 24: 2 APPLICATIONS infoRMation MatERial
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Page 29 and 30: 29 APPLICATIONS EvEnt MatERial Euro
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Page 37 and 38: 7 City DECoRation European Mountain
Page 43 and 44: x ARTWORK TEMPLATES CovER poRtRait
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Page 47 and 48: 7 ARTWORK TEMPLATES postER 297x420m
Page 49 and 50: 9 glossaRy European Mountain Runnin

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