EUROPEAN ATHLETICS Brand Design Manual
EUROPEAN ATHLETICS Brand Design Manual EUROPEAN ATHLETICS Brand Design Manual
2 APPLICATIONS EvEnt MatERial European Mountain Running Championships official vehicle decals • All official vehicles (cars and minibuses) must display an Event decal on the side of the vehicle, incorporating the Event Logo, place and date. • All official buses should also display an Event decal or sign, clearly identifying it as an official bus. The bus route should also be clearly displayed. • The design should follow the overall event design using the typography, colour, wireframe and/or pattern/image. parking passes • The design should follow the overall event design using the typography, colour, wireframe and/or pattern/image. • The parking pass design should be simple and legible. The pass must include the following information on the front: - The Event Logo - The date (or dates) for which it is valid - The name of the car park - Allocation map should be placed on the reverse side of the pass. • See sample layout. stickers for take off boards An European Athletics logo sticker placed on the long jump and triple jump take-off boards. • This application is not event-oriented, only the European Athletics logo may be presented. paRKing aREa paRKing aREa a vip Date Carpark Date Carpark Example of Parking passes.
vEnUE DREssing venue Dressing The aim of the venue dressing is to achieve the best possible atmosphere in and at the Stadium and at other official sites around the City, by using a common design approach. Everyone who experiences the Event, either in person or on television, is to be impressed with its magnitude and uniqueness. The signage programme is aimed at welcoming the guests and visitors and assisting them in finding what they are looking for. The signage is to contribute to an effective movement of people; efficient signage will lead to a good level of safety and security in and around the arena. Elements to be used include but are not limited to non-woven, floral decorations, coloured banners, flags and printed material, clothing and sporting equipment. The LOC shall consider the following venues and sites: a) Event areas • Competition Course • Accreditation Centre • Warm-up Area • Sponsor Village (if applicable) • Market Square (if applicable) • Media Centre • Transportation Centre • Athletes Centre European Mountain Running Championships b) training venues c) venue for the opening Ceremony (if outside of the stadium) d) surrounding areas such as official hotels and airport. Dressing – Decorations • graphic elements, colours and fonts The graphic elements, colours and shapes in the Venue Dressing shall be based on the graphic design in the Design Manual. To create a unity and a defined profile, it is recommended to work consistently with the dedicated event colour and its colour palette in all decorations and dressing, from signs to floral displays and woven fabrics. FB Agenda typeface shall be used. • non-Woven fabrics Non-Woven fabrics are extremely significant as they are the decorative elements that will be used most frequently on fences, balustrades and as coverings of certain equipment and/or not good-looking elements, for example.
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2 APPLICATIONS EvEnt MatERial<br />
European Mountain Running Championships<br />
official vehicle decals<br />
• All official vehicles (cars and minibuses) must display an Event<br />
decal on the side of the vehicle, incorporating the Event Logo,<br />
place and date.<br />
• All official buses should also display an Event decal or sign, clearly<br />
identifying it as an official bus. The bus route should also be<br />
clearly displayed.<br />
• The design should follow the overall event design using the<br />
typography, colour, wireframe and/or pattern/image.<br />
parking passes<br />
• The design should follow the overall event design using the<br />
typography, colour, wireframe and/or pattern/image.<br />
• The parking pass design should be simple and legible. The pass<br />
must include the following information on the front:<br />
- The Event Logo<br />
- The date (or dates) for which it is valid<br />
- The name of the car park<br />
- Allocation map should be placed on the reverse side of the<br />
pass.<br />
• See sample layout.<br />
stickers for take off boards<br />
An European Athletics logo sticker placed on the long jump and triple<br />
jump take-off boards.<br />
• This application is not event-oriented, only the European<br />
Athletics logo may be presented.<br />
paRKing aREa paRKing aREa<br />
a vip<br />
Date Carpark Date Carpark<br />
Example of Parking passes.
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