EUROPEAN ATHLETICS Brand Design Manual
EUROPEAN ATHLETICS Brand Design Manual EUROPEAN ATHLETICS Brand Design Manual
Dear User Since relocating our offices from Darmstadt to Lausanne a few years ago, European Athletics has experienced a number of major changes. As a part of this process, the European Athletics Council has decided that the time was right to take a step forward in building the image of European Athletics by creating a new, up-todate logotype and brand architecture. It is our strongly held belief that to maintain and improve our position among the most popular sports, European Athletics must have a modern, comprehensive communications strategy, including consistent and recognisable graphic design, and that this strategy must embrace all European Championships and other competitions held under the auspices of European Athletics. You can see that the logotype we have created depicts stylised tracks representing the movement patterns, grace and colourful nature of our sport. You will also notice the word mark with the two words “European Athletics”. This reflects our belief that the general public relates to our sport rather than its governing bodies. The visual identity, which is to be used exclusively for all applica- tions, links all of our competition and non-competition events, giving them a common look and making them recognisable as members of the same family. The European Athletics Brand Hierarchy, which you can view on the next page, shows how everything comes together. We at European Athletics are confident that the visual identity will better position European Athletics in its highly competitive and changing environment and strengthen the many important relationships within our sport. I ask you to please ensure that the logotypes and applications in this European Athletics Brand Design Manual are used in the manner described herein. For any queries on implementing our visual identity please contact the European Athletics office. Kind regards H A N S j ö R g W I R z P R E S I D E N T
MastER BRanD EURopEan CoMpEtition pRogRaMME EURopEan athlEtiCs BRanD hiERaRChy EURopEan ChaMpionships MajoR EvEnts othER EvEnts oUtDooR inDooR European Mountain Running Championships European Cup Combined Events Super League European Cup Combined Events 1 st League European Cup Combined Events 2 nd League European Cup Winter Throwing European Cup 10000m European Cup Race Walking associated Competitions patRonagE pERMit MEEting pREMiUM MEEting Patronage Permit Meeting Premium Meeting European Cup Champion Clubs Corporate activities European athletics Convention amsterdam2008 Convention Congress Seminars
- Page 1: EUROPEAN ATHLETICS Brand Design Man
- Page 5 and 6: 5 ContEnt European Mountain Running
- Page 7 and 8: 7 appRoval pRoCEDURE European Mount
- Page 9 and 10: 9 EURopEan athlEtiCs logotypE Europ
- Page 11 and 12: 11 EvEnt logotypE DEsign European M
- Page 13 and 14: 1 EvEnt logotypE DEsign European Mo
- Page 15 and 16: 15 national paRtnERs anD institUtio
- Page 17 and 18: 17 ElEMEnts to foRM thE EvEnt Europ
- Page 19 and 20: 19 ElEMEnts to foRM thE EvEnt Europ
- Page 21 and 22: 21 APPLICATIONS stationERy European
- Page 23 and 24: 2 APPLICATIONS infoRMation MatERial
- Page 25 and 26: 25 APPLICATIONS infoRMation MatERia
- Page 27 and 28: 27 APPLICATIONS EvEnt pRoMotional M
- Page 29 and 30: 29 APPLICATIONS EvEnt MatERial Euro
- Page 31 and 32: 1 APPLICATIONS EvEnt MatERial Europ
- Page 33 and 34: vEnUE DREssing venue Dressing The a
- Page 35 and 36: 5 vEnUE DREssing European Mountain
- Page 37 and 38: 7 City DECoRation European Mountain
- Page 39 and 40: 9 City DECoRation European Mountain
- Page 41 and 42: 1 City DECoRation European Mountain
- Page 43 and 44: x ARTWORK TEMPLATES CovER poRtRait
- Page 45 and 46: x 5 ARTWORK TEMPLATES CovER lanDsCa
- Page 47 and 48: 7 ARTWORK TEMPLATES postER 297x420m
- Page 49 and 50: 9 glossaRy European Mountain Runnin
MastER<br />
BRanD<br />
EURopEan<br />
CoMpEtition<br />
pRogRaMME<br />
EURopEan athlEtiCs BRanD hiERaRChy<br />
EURopEan<br />
ChaMpionships MajoR EvEnts othER EvEnts<br />
oUtDooR inDooR<br />
European Mountain Running Championships<br />
European Cup<br />
Combined Events<br />
Super League<br />
European Cup<br />
Combined Events<br />
1 st League<br />
European Cup<br />
Combined Events<br />
2 nd League<br />
European Cup<br />
Winter Throwing<br />
European Cup<br />
10000m<br />
European Cup<br />
Race Walking<br />
associated<br />
Competitions<br />
patRonagE<br />
pERMit MEEting<br />
pREMiUM MEEting<br />
Patronage<br />
Permit Meeting<br />
Premium Meeting<br />
European Cup<br />
Champion Clubs<br />
Corporate<br />
activities<br />
European athletics<br />
Convention<br />
amsterdam2008<br />
Convention<br />
Congress<br />
Seminars
Change language