EUROPEAN ATHLETICS Brand Design Manual
EUROPEAN ATHLETICS Brand Design Manual
EUROPEAN ATHLETICS Brand Design Manual
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16 ElEMEnts to foRM thE EvEnt<br />
European Mountain Running Championships<br />
The aim of the LOC is to create an event with a strong identity.<br />
This identity is created through a number of elements, which will<br />
ensure both a strong local feeling and European Athletics brand<br />
consistency:<br />
Event image<br />
The LOC has the opportunity to create its own image/images<br />
for use as a basis for the materials within the framework of the<br />
European Athletics Event <strong>Design</strong> guidelines. These images should<br />
be influenced by athletic movements, by expressing movement and<br />
dynamics. The image has to be submitted to the European Athletics<br />
for approval.<br />
typography<br />
The European Athletics typography to be used in all material is FB<br />
Agenda. As an alternative the Century gothic can be used.<br />
Examples of images<br />
a B C D E f h g h i j K l M n o<br />
a b c d e f g h i j k l m n o 1 2 3 4<br />
Example of the typeface FB Agenda Semibold.<br />
A B C D E F H g H I j K L M N O<br />
a b c d e f g h i j k l m n o 1 2<br />
Example of the typeface FB Agenda Light.
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