Together, we can. - Avery Dennison - Fasson
Together, we can. - Avery Dennison - Fasson
Together, we can. - Avery Dennison - Fasson
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Home care<br />
Want to turn heads?<br />
<strong>Together</strong>,<br />
<strong>we</strong> <strong>can</strong>.
Product packaging is an important factor in the home care market, a market that<br />
includes washing liquids, kitchen and bathroom cleaners. The impact of packaging<br />
<strong>can</strong> make the difference bet<strong>we</strong>en success and failure of a product. Not only the look<br />
and feel of the labelled package, but also the quality of the label itself is essential<br />
for good shelf appeal. This means that the label needs to be perfectly printed<br />
and applied. Good product packaging promotes sales, makes consumers aware of<br />
product improvements and supports the branding of your product. It’s no secret<br />
that good shelf appearance makes the consumer decide to buy the product. <strong>Fasson</strong><br />
<strong>can</strong> provide you with the best self-adhesive film and paper labelling solutions.<br />
Shelf-appeal<br />
For products to stand out in the home care market, they<br />
need to have eye-catching packaging to stimulate sales.<br />
Self-adhesive technology is an excellent solution for the<br />
production of innovative and attractive labels with high<br />
‘shelf-appeal’. This technology also offers faultless print<br />
and conversion, as <strong>we</strong>ll as easy automatic label application.<br />
What is more, although containers are becoming thinner<br />
and larger, self-adhesive technology remains robust and<br />
reliable, able to cope with a wider variety of applications.<br />
To put it briefly, with <strong>Fasson</strong> self-adhesive labels you<br />
<strong>can</strong> differentiate from your competition and stand out in<br />
the crowd. It creates the premium looks which help the<br />
consumer buy your product.<br />
The cost-effective solution<br />
As product variety has increased and order sizes have<br />
decreased, there is a greater need for flexibility to keep<br />
labelling as cost-effective as possible. Self-adhesive<br />
labelling has proved itself to be a highly competitive<br />
solution in comparison to the following decoration<br />
technologies.<br />
Inmould versus Self-adhesive<br />
• Inmould label shape changes require different mould<br />
settings or tools, whereas a variety of self-adhesive<br />
labels <strong>can</strong> be applied with the same labeller without<br />
creating additional costs.<br />
• Inmould labelling is not suitable for achieving the nolabel-look<br />
on clear PET containers which is so popular in<br />
this sector.<br />
Wet Glue paper versus Self-adhesive<br />
• Wet Glue has a higher need of maintenance, for instance<br />
to keep the machines running clean. Wet Glue paper<br />
technology also requires the glue to be mixed daily; in<br />
addition, label cleaning and the glue <strong>can</strong> be affected by<br />
changes in <strong>we</strong>ather conditions and humidity.<br />
• Wet Glue paper technology is designed for high-speed<br />
labelling of large order sizes. The change towards greater<br />
variety and smaller order sizes makes self-adhesive<br />
labelling more cost-effective.<br />
• Wet Glue labelling is not suitable for achieving the<br />
popular no-label-look.<br />
Wrap Around and sleeving versus Self-adhesive<br />
• 360° labelling (‘shrink sleeving’) requires more material<br />
to be used than is always completely necessary.<br />
• Wrap Around film limits the creation of premium-quality<br />
shelf-appeal with the no-label-look because there is no<br />
bond bet<strong>we</strong>en the film and the surface of the container.<br />
• Furthermore, dispensing speeds are slo<strong>we</strong>r; wrap<br />
around film does not always react <strong>we</strong>ll to heat, it is less<br />
economical on long runs, plus it offers poor scratch and<br />
chemical resistance. On the other hand, self-adhesive<br />
labelling allows for far more variety, greater flexibility and<br />
does not require stocks of pre-printed containers.
Our products<br />
<strong>Fasson</strong> offers several products and services to satisfy your<br />
labelling needs. These are the ideas that help your business<br />
grow in the home care market:<br />
<strong>Fasson</strong> PE films<br />
<strong>Fasson</strong> offers a range of co-extruded blown films (such as<br />
<strong>Fasson</strong> PE85 and <strong>Fasson</strong> PE100) and cast films (such as<br />
<strong>Fasson</strong> Polyexact) for excellent register. All are extremely<br />
flexible and ideally suited for application to squeezable<br />
containers. Films include white and clear, corona-treated or<br />
top-coated with a glossy appearance.<br />
Combining these films with <strong>Fasson</strong> S692N permanent<br />
adhesive gives excellent UV resistance, together with<br />
good adhesion performance even on apolar substrates.<br />
This adhesive has good <strong>we</strong>t-out performance and provides<br />
excellent high-speed dispensing due to its high tack<br />
properties.<br />
Primax and FasClear<br />
The face material Primax is a specially engineered white<br />
satin finish co-extruded machine-direction-orientated<br />
polyolefin film, plus a printskin. FasClear has the same<br />
characteristics, with the exception of the colour; FasClear is<br />
transparent. Both materials offer the optimal combination<br />
of conversion application and on-pack performance.<br />
<strong>Fasson</strong> PE100 or Primax with <strong>Fasson</strong> S277<br />
<strong>Fasson</strong> S277 is a rubber-based adhesive. By combining<br />
<strong>Fasson</strong> S277 with face materials <strong>Fasson</strong> PE100 or Primax,<br />
the challenging requirements of the inline process of<br />
container moulding and labelling are met. During this<br />
process, the freshly moulded container is labelled while<br />
still warm. The label must follow the shrinkage process as<br />
the container cools down, without causing bubbles.<br />
<strong>Fasson</strong> PE100 with <strong>Fasson</strong> S4700<br />
PE100 is a corona-treated polyethylene film with a glossy<br />
appearance. The combination of <strong>Fasson</strong> PE100 film and<br />
<strong>Fasson</strong> S4700 adhesive is perfect for rough containers.<br />
This clear, permanent adhesive gives excellent initial tack<br />
and adhesion, even on rough and apolar- surfaces such as<br />
HDPE. Plus, it offers good water and chemical resistance,<br />
making it ideal for household chemical applications.<br />
Clear-on-Clear<br />
The no-label-look is a dominant feature on packs in this<br />
market segment. <strong>Fasson</strong> offers clear-on-clear materials<br />
for PET and glass containers. The construction consists<br />
of PP top-coated material with a PET liner. <strong>Fasson</strong> S4000<br />
adhesive complements this face material perfectly.<br />
This is a clear permanent adhesive with excellent UV,<br />
water and heat resistance and good tack and adhesion<br />
performance – suitable for the no-label-look. Plus, where<br />
extra conformability is required, <strong>Fasson</strong> <strong>can</strong> offer a<br />
purpose-designed solution.<br />
<strong>Fasson</strong> matt films<br />
The growing trend is towards matt facestocks. Matt PE and<br />
PP films offer benefits in printing as <strong>we</strong>ll as giving premium<br />
products eye-catching appeal. In printing, the product<br />
does not require matt overlacquering because the matt<br />
film blends into a matt surface. Premium-quality looks are<br />
achieved due to the visual contrast when placed on a clear<br />
container. Primax and FasClear brand films give unmatched<br />
label blend into the surfaces of semi-matt containers.<br />
<strong>Fasson</strong> Global Co-Ex: a clear winner<br />
When clarity is important, <strong>Fasson</strong> Global Co-Ex <strong>can</strong> deliver<br />
the high quality you require. Suitable for use both on<br />
transparent and coloured packaging, clear labels made<br />
from Global Co-Ex (GCX) blend in to become almost part<br />
of the pack itself. Non-printed areas are barely noticeable,<br />
allowing the brand design to stand out more strongly.<br />
Packs with GCX labels are perceived to be high-quality<br />
products, so this form of labelling also enhance the appeal<br />
of the brand.<br />
Being conformable, GCX <strong>can</strong> be used on a variety of<br />
different types of semi-rigid and contoured packaging. It is<br />
also thinner than conventional PE’s, so more labels <strong>can</strong> be<br />
made out of each roll. These features mean that only one<br />
single material – and fe<strong>we</strong>r rolls – need to be kept in stock,<br />
thereby reducing inventory holdings and overall costs.<br />
The versatility of GCX also increases production efficiency,<br />
as operators quickly become familiar with it. GCX is<br />
available worldwide, and offers a print skin that <strong>can</strong> accept<br />
a wide mix of printing and stamping technologies. The<br />
machine-direction orientation provides optimal press<br />
register in combination with conformability while ensuring<br />
a smooth, bubble-free fit on curved packs.
<strong>Fasson</strong> Soft Touch<br />
Consisting of two special-purpose films distinguished by<br />
their soft, velvety surface. Soft Touch is ideal for applications<br />
where tactile effect is of paramount importance.<br />
The unique surface structure of these clear PP and PE films<br />
adds an extra reason for consumers to purchase.<br />
<strong>Fasson</strong> metallised films<br />
This is the latest fashionable choice for packaging. <strong>Fasson</strong><br />
metallised PE and PP films help to give products a premium<br />
brand image. The glossy, coated facestocks offer top print<br />
quality with all conventional printing technologies —<br />
letterpress, offset, flexo, screen and hot foil stamping on<br />
wide-<strong>we</strong>b presses with high conversion speeds, and more.<br />
Current applications include high-quality household care<br />
labelling.<br />
<strong>Fasson</strong> metallised and decorative papers<br />
To further enhance the appeal of your product, there is a<br />
wide range of semi-gloss and gloss paper products, such<br />
as machine-coated and high-gloss cast-coated. <strong>Fasson</strong> also<br />
offers premium, top-coated, bright metallised papers such<br />
as MP Silver, MP Gold plus laminated foils (gold or silver) in<br />
matt or bright versions. All these materials are available with<br />
either standard <strong>Fasson</strong> S2000N or <strong>Fasson</strong> S2045 adhesive.<br />
<strong>Fasson</strong> Specialty: customer-unique solutions<br />
Where special requirements <strong>can</strong>not be met from the<br />
standard product range, <strong>Fasson</strong> Specialty offers two<br />
options. The first is a Mix and Match solution from our<br />
extensive portfolio of face materials, adhesives, and liners<br />
(more than 50,000 different labelling solutions). The<br />
second is a customer-engineered solution, specifically<br />
designed to meet your unique needs. This is just one<br />
example of how <strong>we</strong> work closely with our customers to<br />
provide invaluable services.<br />
<strong>Fasson</strong> Advantage: putting you in control<br />
Our unique service programme is designed to streamline<br />
every aspect of your business. Created to help serve your<br />
customers more quickly and efficiently, <strong>Fasson</strong> Advantage<br />
aims to cut costs and improve your bottom line results. This<br />
service includes <strong>Fasson</strong> Exact for precise width ordering,<br />
<strong>Fasson</strong> Connect’s integrated business software and <strong>Fasson</strong><br />
Online for online ordering and tracking, price lists, free<br />
samples and much more, 24 hours a day.<br />
Further information<br />
For solutions that work for you, please contact our<br />
sales office. For further information about our service<br />
programme, the latest news and the household<br />
chemicals application charts, visit our <strong>we</strong>bsite at<br />
www.europe.fasson.com.
Central Europe<br />
<strong>Avery</strong> <strong>Dennison</strong> Materials GmbH<br />
Bembergstrasse 1-4<br />
42103 Wuppertal<br />
Germany<br />
Tel +49 202 490 0<br />
Fax +49 202 490 200<br />
Northern Europe<br />
<strong>Avery</strong> <strong>Dennison</strong> Materials UK Ltd.<br />
Nelson Way, Nelson Park East<br />
Cramlington<br />
Northumberland, NE 23 1 JR<br />
England<br />
Tel +44 1670 714 361<br />
Fax +44 1670 714 360<br />
Eastern Europe & International South<br />
<strong>Avery</strong> <strong>Dennison</strong> Praha, spol.s r.o.<br />
Mezi Uvozy 2431/2<br />
193 00 Praha 9<br />
Czech Republic<br />
Tel +420 28 1 02 1111<br />
Fax +420 281 02 1139<br />
Southern Europe<br />
<strong>Avery</strong> <strong>Dennison</strong> Materials France S.A.R.L.<br />
Zone Industrielle<br />
38560 Champ-sur-Drac<br />
France<br />
Tel +33 476 337 633<br />
Fax +33 476 687 850<br />
www.europe.fasson.com<br />
FASSON and all other brands or service<br />
programmes are trademarks or service<br />
marks of <strong>Avery</strong> <strong>Dennison</strong> Corporation.<br />
09-2005