The Art of Smart - Avery Dennison - Fasson

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METRO Group Future Store Initiative adopts RFID technology Customer satisfaction has always been at the forefront of every supplier’s daily work. But today’s customer demands more quality and value for money in every area of their life (see ‘The Art of Smart’, page 4.) This puts enormous pressure on today’s suppliers, squeezing every link in the supply chain to produce as much value and competitive advantage as possible. Once again, technological innovations are about to play a key role in streamlining the supply chain. After successful trials, Germany’s METRO Group has adopted RFID, a technology that puts them at the forefront of competitive trading. Sophisticated logistics, impressive results The METRO Group is one of the world’s largest trading groups, formed in 1996 and operating across 28 countries. With a strong focus on high quality merchandise, it relies on sophisticated logistics solutions to ensure reliable delivery across its network. Central to its forward-thinking approach is the Future Store Initiative, a proving ground for leadingedge logistics innovations. The Initiative combines the industry expertise of a number of major global suppliers, from Microsoft, IBM and Intel to DHL, Gillette and Coca-Cola. After contact with suppliers of RFID labels, the company partnered with Avery Dennison, which outperformed competitors in a recent RFID study by industry benchmarkers Odin Technologies. Based in Rheinberg, near Duisburg, Germany, the Future Store Initiative has been trialling RFID tracking since April 2003, with impressive results. Dr. Gerd Wolfram, head of the Future Store Initiative takes up the story: “From November 2004 we have integrated RFID technology throughout our process chain, in the most wide-reaching project in our history. In the first stage, around 100 of our suppliers will begin to tag all pallets and transport packages for goods bound for 10 of our central warehouses. From here the goods will be distributed to almost 200 RFID-equipped retailers throughout Germany. It marks the beginning of a new era in accurate, reliable supply – the hallmarks of the METRO Group.” Check online for more information on the METRO Group: www.metrogroup.de For more information on RFID contact the head of the European RFID Division: florian.jungmeier@eu.averydennison.com 6 idea magazine issue 1 /05
Improved distribution network helps you to market faster In a move likely to cause dismay to the converter community, some suppliers are announcing cutbacks and closures in their distribution network, driven by the need to reduce costs and improve profitability. For Fasson customers however, there is good news, with a number of recent initiatives designed to help you bring your goods to market faster. Late last year the company opened a new distribution centre in Paris, as part of what Jeroen Diderich, Supply Chain Director for Fasson products, calls ‘the drive towards localisation.’ There are now 16 Fasson DCs in total across Europe, supplied by 6 materials plants. According to Jeroen “this means better service for more customers, reducing lead times across the network, so converters can offer shorter lead times to their own customers.” Another advantage of having a local DC is reduced warehousing, as Jeroen explains. “Take customers in France as an example. Now they are close to a DC, there’s no need to place huge single orders and store the stock on-site. They can order materials as and when they need it, reducing their warehousing costs and freeing up space.” There’s more good news for customers throughout Europe, with the introduction of new 2m slitters to the Prague and Vienna DCs, and as Jeroen says, there are ambitious plans for 2005. “We are hoping to extend our DC network in Europe this year – and as soon as more news becomes available we will continue to inform customers directly.” More programmes on Fasson Exact tm give you more ways to reduce costs In 2004 more than 100 programmes were introduced to the Fasson Exact portfolio, with plans to add as many as possible each month in 2005 to meet demand. Jeroen Diderich explains why: “Fasson Exact is another way of serving customers better: by ordering a fixed length of any Fasson Exact product, converters can choose any width they need. Reduced warehousing, minimised waste, and all delivered from their local DC.” The company’s improved distribution network is bringing it closer to the target of 99% delivery reliability. And with more programmes added regularly, converters will have an even wider range to benefit from. Says Jeroen: “The Supply Chain team monitors product demand carefully, and as soon as certain conditions are met, we add the product to Fasson Exact. We know from our annual Customer Satisfaction Survey that it’s a popular service – customers appreciate it so it makes sense to give them more of what they enjoy.” Jeroen Diderich Contact your local Fasson sales representative for more information on the latest additions to the Fasson Exact portfolio. Alternatively, go online for the latest list. www.europe.fasson.com > transactions > Fasson Exact list 7
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Page 13 and 14: Fasson Product News Durable labels
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The Art of Smart - Avery Dennison - Fasson

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