The Art of Smart - Avery Dennison - Fasson
The Art of Smart - Avery Dennison - Fasson The Art of Smart - Avery Dennison - Fasson
The Art of Smart 4 idea magazine issue 1 /05 As Noel Mitchell, Director of Business Development, explains, many businesses are already responding to these challenges, with innovation appearing at every step in the supply chain. “Press manufacturers have responded with faster presses, enabling much faster changeover times and easier to use equipment. Applicator manufacturers are responding with applicators which can operate at speeds easily compatible with wet-glue beverage filling lines. While laminate manufacturers are providing dramatically increased service packages, as well as driving the development of new innovations to serve the market.” CONSUMER CHOICE IS NO LONGER DETERMINED SIMPLY BY PRICE: SHOPPERS ARE INCREASINGLY LOOKING FOR PRODUCTS THAT OFFER THEM MORE – CONVENIENCE, VALUE FOR MONEY AND FUNCTIONALITY. AND WITH THE CONSISTENT HIGH QUALITY OF TODAY’S PRODUCTS, MANUFACTURING AND LABELLING OPERATIONS ARE UNDER INCREASED PRESSURE TO DEVELOP NEW AND MORE DISTINCTIVE PRODUCTS. WHICH IS WHY INDUSTRIAL COMPANIES ARE STRIVING TO CREATE THE MOST ECONOMICAL PRODUCTS POSSIBLE, WHILE ADDING TRUE DIFFERENTIATED CONSUMER BENEFITS OR FUNCTIONS AND REMOVING COSTS FROM THE TOTAL SUPPLY CHAIN. The evolution of Avery Dennison Intelligent tm Label Technology As a key decoration technology, the modern label could hardly be further away from its origins as a black and white product identifier. There have been many milestones along the way, including barcodes and LaserCopy Jet and reclosure labelling. Functional labelling technologies currently available also include the whole spectrum of security inks and printing technologies, micro-taggents, security threads and other devices designed to protect retailers and consumers alike. And while there might be debate over which are the most important developments of the past, there is general agreement on the importance of the milestone that marks the future: the smart label. Noel Mitchell highlights some of the developments in Intelligent Label Technology.
the growing demand for smart labelling “An excellent example is the Food Freshness Indicator ( FFI ) which can indicate if bacteria are present in certain foods, which has real implications for ensuring compliance to fresh food standards, equipping the consumer with a real tool to guarantee the freshness of their purchases. For true innovation though, you need only look at the latest development to move from R&D to reality. A label that actually extends product freshness, as described by Noel. “It is already available in the clamshell packaging of raspberries. The label is on the inside of the pack, and emits tiny amounts of an antibacterial agent, such as chlorine dioxide, into the atmosphere of the pack. It significantly reduces the growth of mould, extending the shelf-life of raspberries in the retail store from 5 up to 10 days.” Other current developments include nanotechnology. This new technology is set to have significant impact on the industry. Noel describes one example. “Current research is focusing on a technology that dramatically increases the oxygen barrier in an incredibly thin construction. It performs as well as aluminium film, but since it is transparent, it will enable entirely new possibilities in packaging design – allowing consumers to see the product inside the packaging for the first time. Today however it is RFID that is emerging as one of the key growth drivers of the smart labelling market, and Avery Dennison has created a new RFID Division to support you in bringing this technology to your customers. You can read more on this news on page 12, and on page 6 you can find out how the Metro Group is already using the technology to improve its logistics processes. Looking to the future of labelling Sjaak Elmendorp is Vice President of Product Technology and Innovation, and his vision of the future for the industry is a bright and creative one. “The need for functional labels has been around for many years. It has only been relatively recently that the technology has caught up with the need, becoming viable to cost-effectively produce in large volumes. Now that the technology is available, we are working closely with the commercial sector to identify applications to benefit end-user markets. Expect to see dramatic and positive changes to our industry in the coming years.” For more information contact the Director of Business Development: noel.mitchell@eu.averydennison.com 5
- Page 1 and 2: The Art of Smart The growing demand
- Page 3: Contents 4 The Art of Smart - The g
- Page 7 and 8: Improved distribution network helps
- Page 9 and 10: about our efforts to serve you bett
- Page 11 and 12: No-Stick autocollar delights cookin
- Page 13 and 14: Fasson Product News Durable labels
- Page 15 and 16: Fasson Rapid-Roll ® One-stop shopp
<strong>The</strong> <strong>Art</strong> <strong>of</strong> <strong>Smart</strong><br />
4 idea magazine issue 1 /05<br />
As Noel Mitchell, Director <strong>of</strong> Business Development,<br />
explains, many businesses are already responding to these<br />
challenges, with innovation appearing at every step in the<br />
supply chain. “Press manufacturers have responded with<br />
faster presses, enabling much faster changeover times and<br />
easier to use equipment. Applicator manufacturers are<br />
responding with applicators which can operate at speeds<br />
easily compatible with wet-glue beverage filling lines. While<br />
laminate manufacturers are providing dramatically increased<br />
service packages, as well as driving the development <strong>of</strong> new<br />
innovations to serve the market.”<br />
CONSUMER CHOICE IS NO LONGER<br />
DETERMINED SIMPLY BY PRICE: SHOPPERS<br />
ARE INCREASINGLY LOOKING FOR PRODUCTS<br />
THAT OFFER THEM MORE – CONVENIENCE,<br />
VALUE FOR MONEY AND FUNCTIONALITY. AND<br />
WITH THE CONSISTENT HIGH QUALITY OF<br />
TODAY’S PRODUCTS, MANUFACTURING AND<br />
LABELLING OPERATIONS ARE UNDER<br />
INCREASED PRESSURE TO DEVELOP NEW AND<br />
MORE DISTINCTIVE PRODUCTS. WHICH IS<br />
WHY INDUSTRIAL COMPANIES ARE STRIVING<br />
TO CREATE THE MOST ECONOMICAL<br />
PRODUCTS POSSIBLE, WHILE ADDING TRUE<br />
DIFFERENTIATED CONSUMER BENEFITS OR<br />
FUNCTIONS AND REMOVING COSTS FROM THE<br />
TOTAL SUPPLY CHAIN.<br />
<strong>The</strong> evolution <strong>of</strong> <strong>Avery</strong> <strong>Dennison</strong> Intelligent tm<br />
Label Technology<br />
As a key decoration technology, the modern label could<br />
hardly be further away from its origins as a black and white<br />
product identifier. <strong>The</strong>re have been many milestones along<br />
the way, including barcodes and LaserCopy Jet and reclosure<br />
labelling. Functional labelling technologies currently available<br />
also include the whole spectrum <strong>of</strong> security inks and<br />
printing technologies, micro-taggents, security threads and<br />
other devices designed to protect retailers and consumers<br />
alike. And while there might be debate over which are the<br />
most important developments <strong>of</strong> the past, there is general<br />
agreement on the importance <strong>of</strong> the milestone that marks<br />
the future: the smart label. Noel Mitchell highlights some <strong>of</strong><br />
the developments in Intelligent Label Technology.
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