The Art of Smart - Avery Dennison - Fasson

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Smart labels – an ideal opportunity to profit from partnership Colofon international co-ordinator Johan Thelen international editors Joao Adao, Marion Beekhuizen Sandra Bindi, Rene Kubu and Carol Malian 2 idea magazine issue 1 /05 Anticipating market needs is a complex yet essential component of the labelling and packaging industry. Complex, because predicting consumer demands for next year and beyond can involve a lot of unknown quantities. But it is essential that we make every effort to be ready to meet the changing needs of the modern consumer, who expects to be impressed with each and every product we provide. Because it is no longer enough that packaging and decoration technologies perform their primary function – to provide information. New labels will have to offer increased functionality to satisfy growing consumer demand for innovation and convenience. In this issue of IdeaMagazine we look at how market demands are changing, how technology is changing to meet those demands, and how a partnership in innovation can help you to embrace these changes. Intelligent Label Technology is moving out of the R&D lab and into the warehouse, with RFID technology and nanocoating technology scheduled to break into the market within the coming years. With all this change around us, how do we prepare for the opportunities these technologies represent? The answer is to share our collective knowledge and experience more effectively. Fasson products are built on the concept of Ideas that Work for You, the discovery, development and distribution of exciting new opportunities in labelling and packaging that grow your business. We are committed to working with you, sharing knowledge and experience so that you can be the innovators for your own customers. Our dedicated Research Centres help us gather new information on technological developments that may have industry potential. And as your partner in innovation, we will continue to pass this information on to you so you can turn opportunities like smart labels into profitable business reality. IdeaMagazine is produced to provide you with useful ideas and information to help you and your business. We welcome any feedback that you think might help us achieve this goal. Don Stoebe Vice president. General manager, Avery Dennison Roll Materials Europe copywriter Gerry Black design Studio © Jesse project co-ordination Eggink Van Manen communication consultancy print Koninklijke drukkerij Broese & Peereboom B.V. a publication of Avery Dennison Roll Materials Europe P.O. Box 28 2300 AA Leiden The Netherlands T +31 (0)71 579 4121 F + 31 (0)71 579 4179
Contents 4 The Art of Smart – The growing demand for smart labelling 7 Improved distribution helps you to market faster New DCs announced – with more to come 10 Welcome to the Innovation Engine Find out how to make the most of Fasson Specialty 6 METRO Group takes the lead in logistics Major roll-out of RFID after succesful trials 8 Regional News – Find out what’s been happening in your region 12 New RFID division – preparing for the future A close-up look at the barcode’s biggest rival 13 Labels that last – Fasson Durables Expanded range means more opportunities 14 Direct Thermal papers ® – expand your customer base Much larger scope of applications for the end-user 15 Fasson Rapid-Roll range expanded More opportunities from the one-stop shop 15 Fasson Product News Monthly Mailing – Essential product news Fasson and all other Fasson brands are trademarks of Avery Dennison Corporation 3
Page 1: The Art of Smart The growing demand
Page 5 and 6: the growing demand for smart labell
Page 7 and 8: Improved distribution network helps
Page 9 and 10: about our efforts to serve you bett
Page 11 and 12: No-Stick autocollar delights cookin
Page 13 and 14: Fasson Product News Durable labels
Page 15 and 16: Fasson Rapid-Roll ® One-stop shopp

The Art of Smart - Avery Dennison - Fasson

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