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The Art of Smart - Avery Dennison - Fasson

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<strong>Fasson</strong> Rapid-Roll ®<br />

One-stop shopping has never been more pr<strong>of</strong>itable<br />

<strong>Fasson</strong> Rapid-Roll was introduced to give<br />

you fast access to the opportunities <strong>of</strong> nonadhesive<br />

materials. With small minimum<br />

order quantities and 48-hour shipping, it<br />

is an ideal way to react quickly to customer<br />

request for short runs and one-<strong>of</strong>f jobs.<br />

Today, as Martin Hilgenstock, Product<br />

Manager, <strong>Fasson</strong> Rapid-Roll, explains, a surprising<br />

new addition to the portfolio means<br />

even better news for your business.<br />

“We can now <strong>of</strong>fer shrink sleeve materials to<br />

converters, a huge opportunity to capture<br />

business from this popular decoration<br />

technology. <strong>The</strong>re is a steady consumer<br />

demand for shrink sleeves, and this move<br />

represents an ideal way to minimise<br />

<strong>Fasson</strong> Product News<br />

<strong>Fasson</strong> <strong>The</strong>rmal Premium S10D – all the<br />

qualities <strong>of</strong> thermal transfer print with a<br />

direct thermal medium, available in 2 popular<br />

adhesive types. Not only does this material<br />

do away with the need <strong>of</strong> wax thermal<br />

ribbons, it is also suitable for high-speed<br />

conversion.<br />

<strong>Fasson</strong> Exact – more slit-to-width products<br />

are now available in most areas, with the<br />

expansion <strong>of</strong> the <strong>Fasson</strong> Exact programme.<br />

Availability varies per region, so contact<br />

your local representative for details or check<br />

online at the address below.<br />

negative impact on converters’ self-adhesive<br />

business.”<br />

<strong>The</strong>re is no longer a need for you to lose<br />

business to shrink sleeve printers, as Martin<br />

explains: “converters can adapt their own<br />

equipment and do the job themselves.<br />

<strong>Fasson</strong> Rapid-Roll can provide consultancy<br />

on how to approach the work, and all the<br />

necessary materials are available from a<br />

single source, making it a real ‘one-stopshop’.<br />

This allows converters to bring this<br />

same type <strong>of</strong> <strong>of</strong>fer to their customers, who<br />

will no longer have to go to a separate shrink<br />

sleeve printer for short run print jobs.”<br />

<strong>Fasson</strong> Rapid-Roll also <strong>of</strong>fers an extensive<br />

range <strong>of</strong> other non-adhesive materials, ideal<br />

<strong>Fasson</strong> WLA Wash-<strong>of</strong>f adhesive<br />

This popular adhesive, developed especially<br />

for wine labelling, is now available with an<br />

even wider range <strong>of</strong> <strong>Fasson</strong> facematerials.<br />

High Gloss White, High Gloss Wine, Matt<br />

Wine, Vergé Crème, Vergé Blanc. <strong>The</strong><br />

adhesive gives wine label converters the<br />

added benefit <strong>of</strong> short term repositionability,<br />

reducing waste from any bottles which<br />

might be labelled incorrectly.<br />

You can find the details online.<br />

Go to www.europe.fasson.com > news &<br />

information > brochures<br />

for a range <strong>of</strong> applications from event<br />

ticketing to wristbands, bottleneck<br />

promotions, glue-applied beverage labels,<br />

retail price tags, coupons, product inserts,<br />

baggage tags and many more.<br />

For more information contact your local<br />

<strong>Fasson</strong> sales representative or check online<br />

www.europe.fasson.com > products ><br />

non-adhesive products<br />

<strong>Fasson</strong> Dialogue<br />

Register to our Online Newsletter<br />

As soon as information on new products and<br />

services becomes available it will be<br />

published in our on-line newsletter <strong>Fasson</strong><br />

Dialogue and in detail in the monthly mailshots.<br />

In order to ensure that you are always<br />

kept up to date on what is available from<br />

<strong>Fasson</strong>, it is advisable to sign up for <strong>Fasson</strong><br />

Dialogue on our website. Go to<br />

www.europe.fasson.com and click on ‘News<br />

& Information’, then click on ‘Industry News’,<br />

and complete the registration details clicking<br />

on the highlighted <strong>Fasson</strong> Dialogue text.<br />

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