The Art of Smart - Avery Dennison - Fasson

Fasson Product News
Durable labels – a lasting source of profit for your business
Durable consumer products – such as
electronics, white goods and automotive
parts – need durable labelling solutions:
identification or warning labels that last
as long as the products themselves.
Ulrike Stiffel, Business Development
Manager, explains how you can benefit
from Fasson Durables – the ‘labels that last’.
“The main advantage of the Durables range
of products, apart from the very short lead
times, is that it’s all available from the same
place – the one-stop-shop that means
there’s no need to source different suppliers
to meet your needs. We also have processes
in place that make it simple to alter the construction
of the material – so if you need a
different backing paper, for instance, that
can quickly be arranged. We have a team of
specialists who can advise on the most
suitable product too, whether it’s PET or a
more cost-effective material, with a full
range of solvent and emulsions available.”
Eastern Europe – a growing market
for Durables
There is a growing need for durable labels,
with huge interest from Eastern Europe,
where manufacturers are shifting to benefit
from the economic situation, motivated
workforce and reliable supply chain logistics.
Car manufacturers alone invested 16 billion
Euros in the region in 2004, with a projected
growth in the electronics industry forecast at
35% year on year. Products in these sectors
all need durable labels, and the Fasson
Durables range gives you the flexibility, fast
lead times and high quality necessary to
turn opportunity into profit. What’s more,
all our durable products are UL-approved,
which brings additional value to your offer.
Two new products expand the range
Fasson PVC Outdoor Matt White: polymeric
plasticised facefilm, printable by thermal
transfer. High-performance solvent acrylate
adhesive Fasson AL170, pre-approved to
UL969 for electronic and electrical goods.
Fasson PET Void Check Matt Chrome: tamperevident
’void’ construction. UL pre-approved.
Excellent thermal transfer print results.
Fasson S8015, permanent acrylic adhesive.
Contact your local Fasson sales representative
for Fasson Durables samples.
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